{"id":5627,"date":"2020-11-20T10:00:56","date_gmt":"2020-11-20T10:00:56","guid":{"rendered":"https:\/\/v4ustaging.wpengine.com\/?p=5627"},"modified":"2020-11-18T04:14:03","modified_gmt":"2020-11-18T04:14:03","slug":"google-tag-manager-conversion","status":"publish","type":"post","link":"https:\/\/voice4u.io\/ja\/2020\/11\/20\/google-tag-manager-conversion\/","title":{"rendered":"(16)Google Tag Manager (2\/3) -\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u8a08\u6e2c\u65b9\u6cd5 &#8211;"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u3010\u9023\u8f09\u7b2c16\u56de\u3011<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u524d\u56de\u306b\u5f15\u304d\u7d9a\u304d\u3001Google Tag Manager \u306b\u3064\u3044\u3066\u306e\u30d6\u30ed\u30b0\u306b\u306a\u308a\u307e\u3059\u3002\u4eca\u56de\u306f\u5b9f\u969b\u306b Google Tag Manager \u3067\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u8a08\u6e2c\u3059\u308b\u65b9\u6cd5\u3092\u3054\u8aac\u660e\u3044\u305f\u3057\u307e\u3059\u3002\uff08Google Tag Manager \u306f\u4ee5\u4e0b\u3001GTM\u3068\u7565\u3057\u307e\u3059\u3002\uff09<\/p>\n\n\n\n<!--more \u3092\u7d9a\u304d\u3092\u8aad\u3080-->\n\n\n\n<div style=\"color:#ddd\" class=\"wp-block-atomic-blocks-ab-spacer ab-block-spacer ab-divider-solid ab-divider-size-1\"><hr style=\"height:30px\"\/><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>GTM\u3067\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u8a08\u6e2c\u3059\u308b\u65b9\u6cd5<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u2460 Google Ads \u4e0a\u3067\u3001\u65b0\u3057\u304f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u8ffd\u52a0\u3057\u307e\u3059\u3002\u307e\u305a\u3001\u9752\u4e38\u306e + \u3092\u30af\u30ea\u30c3\u30af\u3057\u3001\u8a2d\u5b9a\u3057\u305f\u3044\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002\u4ee5\u4e0b\u306fEC\u30b5\u30a4\u30c8\u3067\u5546\u54c1\u306e\u8cfc\u5165\u3092\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u5b8c\u4e86\u3068\u60f3\u5b9a\u3057\u305f\u4f8b\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"472\" height=\"230\" src=\"https:\/\/v4ustaging.wpengine.com\/wp-content\/uploads\/2020\/07\/\u30d6\u30ed\u30b0\u7528\u753b\u50cf25-1.png\" alt=\"\" class=\"wp-image-5631\" srcset=\"https:\/\/voice4u.io\/wp-content\/uploads\/2020\/07\/\u30d6\u30ed\u30b0\u7528\u753b\u50cf25-1.png 472w, https:\/\/voice4u.io\/wp-content\/uploads\/2020\/07\/\u30d6\u30ed\u30b0\u7528\u753b\u50cf25-1-300x146.png 300w\" sizes=\"auto, (max-width: 472px) 100vw, 472px\" \/><\/figure>\n\n\n\n<div style=\"color:#ddd\" class=\"wp-block-atomic-blocks-ab-spacer ab-block-spacer ab-divider-solid ab-divider-size-1\"><hr style=\"height:30px\"\/><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"656\" src=\"https:\/\/v4ustaging.wpengine.com\/wp-content\/uploads\/2020\/07\/\u30d6\u30ed\u30b0\u7528\u753b\u50cf27-1.png\" alt=\"\" class=\"wp-image-5634\" srcset=\"https:\/\/voice4u.io\/wp-content\/uploads\/2020\/07\/\u30d6\u30ed\u30b0\u7528\u753b\u50cf27-1.png 1000w, https:\/\/voice4u.io\/wp-content\/uploads\/2020\/07\/\u30d6\u30ed\u30b0\u7528\u753b\u50cf27-1-300x197.png 300w, https:\/\/voice4u.io\/wp-content\/uploads\/2020\/07\/\u30d6\u30ed\u30b0\u7528\u753b\u50cf27-1-768x504.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<div style=\"color:#ddd\" class=\"wp-block-atomic-blocks-ab-spacer ab-block-spacer ab-divider-solid ab-divider-size-1\"><hr style=\"height:30px\"\/><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"543\" src=\"https:\/\/v4ustaging.wpengine.com\/wp-content\/uploads\/2020\/07\/\u30d6\u30ed\u30b0\u7528\u753b\u50cf28.png\" alt=\"\" class=\"wp-image-5633\" srcset=\"https:\/\/voice4u.io\/wp-content\/uploads\/2020\/07\/\u30d6\u30ed\u30b0\u7528\u753b\u50cf28.png 1000w, https:\/\/voice4u.io\/wp-content\/uploads\/2020\/07\/\u30d6\u30ed\u30b0\u7528\u753b\u50cf28-300x163.png 300w, https:\/\/voice4u.io\/wp-content\/uploads\/2020\/07\/\u30d6\u30ed\u30b0\u7528\u753b\u50cf28-768x417.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<div style=\"color:#ddd\" class=\"wp-block-atomic-blocks-ab-spacer ab-block-spacer ab-divider-solid ab-divider-size-1\"><hr style=\"height:30px\"\/><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">*\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\u306b\u95a2\u3057\u3066\u3001\u6700\u521d\u306f\u300c\u30e9\u30b9\u30c8\u30af\u30ea\u30c3\u30af\u300d\u304c\u8a2d\u5b9a\u3055\u308c\u3066\u3044\u307e\u3059\u304c\u3001\u5e83\u544a\u306b\u3088\u3063\u3066\u306f\u300c\u6e1b\u8870\u30e2\u30c7\u30eb\u300d\u3084\u300c\u63a5\u70b9\u30d9\u30fc\u30b9\u300d\u304c\u63a8\u5968\u3055\u308c\u307e\u3059\u3002\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u8a2d\u5b9a\u306b\u5408\u308f\u305b\u3066\u5909\u66f4\u3057\u3066\u304f\u3060\u3055\u3044\u3002<br>\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\u306b\u95a2\u3057\u3066\u8a73\u3057\u304f\u77e5\u308a\u305f\u3044\u5834\u5408\u306f\u3001\u30d6\u30ed\u30b0\u306e\u9023\u8f09\u7b2c6\u56de<a href=\"https:\/\/v4ustaging.wpengine.com\/2020\/05\/16\/conversion-attribution-models\/\">\u300c<\/a><a rel=\"noreferrer noopener\" href=\"https:\/\/v4ustaging.wpengine.com\/2020\/05\/16\/conversion-attribution-models\/\" target=\"_blank\">\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\u306b\u3064\u3044\u3066\u300d<\/a>\u3092\u3054\u53c2\u7167\u304f\u3060\u3055\u3044\u3002<a href=\"https:\/\/v4ustaging.wpengine.com\/2020\/05\/16\/conversion-attribution-models\/\">https:\/\/v4ustaging.wpengine.com\/2020\/05\/16\/conversion-attribution-models\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2461 \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3 \u30a2\u30af\u30b7\u30e7\u30f3\u3092\u4f5c\u6210\u3057\u305f\u3089\u3001\u6b21\u306b\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u8ffd\u52a0\u3059\u308b\u30bf\u30b0\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002Google \u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc \u3092\u4f7f\u7528\u3059\u308b\u3092\u9078\u629e\u3057\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3 ID \u3068\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30e9\u30d9\u30eb\u3092\u30b3\u30d4\u30fc\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"485\" src=\"https:\/\/v4ustaging.wpengine.com\/wp-content\/uploads\/2020\/07\/\u30d6\u30ed\u30b0\u7528\u753b\u50cf29-1.png\" alt=\"\" class=\"wp-image-5649\" srcset=\"https:\/\/voice4u.io\/wp-content\/uploads\/2020\/07\/\u30d6\u30ed\u30b0\u7528\u753b\u50cf29-1.png 1000w, https:\/\/voice4u.io\/wp-content\/uploads\/2020\/07\/\u30d6\u30ed\u30b0\u7528\u753b\u50cf29-1-300x146.png 300w, https:\/\/voice4u.io\/wp-content\/uploads\/2020\/07\/\u30d6\u30ed\u30b0\u7528\u753b\u50cf29-1-768x372.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<div style=\"color:#ddd\" class=\"wp-block-atomic-blocks-ab-spacer ab-block-spacer ab-divider-solid ab-divider-size-1\"><hr style=\"height:30px\"\/><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\uff0a\u624b\u9806\u3068\u3057\u3066\u306f\u3001\u4ee5\u4e0b\u306e\u9806\u756a\u306b\u8a2d\u5b9a\u3059\u308b\u3068\u30b9\u30e0\u30fc\u30ba\u3067\u3059\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Variable&nbsp;(\u5909\u6570) \u2192 \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3ID\u3092\u4e88\u3081\u5b9a\u7fa9<\/li><li>Trigger (\u30c8\u30ea\u30ac\u30fc) \u2192 \u30bf\u30b0\u4ed8\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u5b9a\u7fa9<\/li><li>Tag (\u30bf\u30b0)\u2192 \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u8a18\u9332<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u2462 GTM \u3078\u79fb\u52d5\u3057\u3001\u307e\u305a\u300c\u5909\u6570\u300d\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3 ID \u306f\u518d\u5229\u7528\u3059\u308b\u5024\u306a\u306e\u3067\u3001\u5909\u6570 \u3067\u5b9a\u6570\u3092\u5b9a\u7fa9\u3057\u3066\u304a\u304f\u3068\u4fbf\u5229\u3067\u3059\u3002\u30ef\u30fc\u30af\u30b9\u30da\u30fc\u30b9 \u30bf\u30d6\u306e\u300c\u5909\u6570\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u3001\u300c\u65b0\u898f\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"553\" src=\"https:\/\/v4ustaging.wpengine.com\/wp-content\/uploads\/2020\/07\/\u30d6\u30ed\u30b0\u7528\u753b\u50cf30.png\" alt=\"\" class=\"wp-image-5636\" srcset=\"https:\/\/voice4u.io\/wp-content\/uploads\/2020\/07\/\u30d6\u30ed\u30b0\u7528\u753b\u50cf30.png 1000w, https:\/\/voice4u.io\/wp-content\/uploads\/2020\/07\/\u30d6\u30ed\u30b0\u7528\u753b\u50cf30-300x166.png 300w, https:\/\/voice4u.io\/wp-content\/uploads\/2020\/07\/\u30d6\u30ed\u30b0\u7528\u753b\u50cf30-768x425.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<div style=\"color:#ddd\" class=\"wp-block-atomic-blocks-ab-spacer ab-block-spacer ab-divider-solid ab-divider-size-1\"><hr style=\"height:30px\"\/><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u2463 \u8a2d\u5b9a\u3059\u308b\u5909\u6570\u306e\u540d\u79f0\uff08Ads \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3ID) \u3092\u5165\u529b\u3057\u3001\u5909\u6570\u306e\u30bf\u30a4\u30d7\u306b\u300c\u5b9a\u6570\u300d\u3092\u9078\u629e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"569\" src=\"https:\/\/v4ustaging.wpengine.com\/wp-content\/uploads\/2020\/07\/\u30d6\u30ed\u30b0\u7528\u753b\u50cf31.png\" alt=\"\" class=\"wp-image-5637\" srcset=\"https:\/\/voice4u.io\/wp-content\/uploads\/2020\/07\/\u30d6\u30ed\u30b0\u7528\u753b\u50cf31.png 1000w, https:\/\/voice4u.io\/wp-content\/uploads\/2020\/07\/\u30d6\u30ed\u30b0\u7528\u753b\u50cf31-300x171.png 300w, https:\/\/voice4u.io\/wp-content\/uploads\/2020\/07\/\u30d6\u30ed\u30b0\u7528\u753b\u50cf31-768x437.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<div style=\"color:#ddd\" class=\"wp-block-atomic-blocks-ab-spacer ab-block-spacer ab-divider-solid ab-divider-size-1\"><hr style=\"height:30px\"\/><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u2464 \u5024\u306b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3 ID \u3092\u5165\u529b\u3057\u3001\u300c\u4fdd\u5b58\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066\u8a2d\u5b9a\u3092\u4fdd\u5b58\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"421\" src=\"https:\/\/v4ustaging.wpengine.com\/wp-content\/uploads\/2020\/07\/\u30d6\u30ed\u30b0\u7528\u753b\u50cf32-1.png\" alt=\"\" class=\"wp-image-5650\" srcset=\"https:\/\/voice4u.io\/wp-content\/uploads\/2020\/07\/\u30d6\u30ed\u30b0\u7528\u753b\u50cf32-1.png 1000w, https:\/\/voice4u.io\/wp-content\/uploads\/2020\/07\/\u30d6\u30ed\u30b0\u7528\u753b\u50cf32-1-300x126.png 300w, https:\/\/voice4u.io\/wp-content\/uploads\/2020\/07\/\u30d6\u30ed\u30b0\u7528\u753b\u50cf32-1-768x323.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<div style=\"color:#ddd\" class=\"wp-block-atomic-blocks-ab-spacer ab-block-spacer ab-divider-solid ab-divider-size-1\"><hr style=\"height:30px\"\/><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u2465 \u30bf\u30b0\u4ed8\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u5b9a\u7fa9\u3059\u308b\u30c8\u30ea\u30ac\u30fc\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002\u30ef\u30fc\u30af\u30b9\u30da\u30fc\u30b9 \u30bf\u30d6\u306e\u300c\u30c8\u30ea\u30ac\u30fc\u300d\u3092\u9078\u629e\u3057\u3001\u300c\u65b0\u898f\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"410\" src=\"https:\/\/v4ustaging.wpengine.com\/wp-content\/uploads\/2020\/07\/\u30d6\u30ed\u30b0\u7528\u753b\u50cf33.png\" alt=\"\" class=\"wp-image-5639\" srcset=\"https:\/\/voice4u.io\/wp-content\/uploads\/2020\/07\/\u30d6\u30ed\u30b0\u7528\u753b\u50cf33.png 1000w, https:\/\/voice4u.io\/wp-content\/uploads\/2020\/07\/\u30d6\u30ed\u30b0\u7528\u753b\u50cf33-300x123.png 300w, https:\/\/voice4u.io\/wp-content\/uploads\/2020\/07\/\u30d6\u30ed\u30b0\u7528\u753b\u50cf33-768x315.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<div style=\"color:#ddd\" class=\"wp-block-atomic-blocks-ab-spacer ab-block-spacer ab-divider-solid ab-divider-size-1\"><hr style=\"height:30px\"\/><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u2466 \u5546\u54c1\u306e\u8cfc\u5165\u304c\u5b8c\u4e86\u3057\u305f\u969b\u306b\u3001&#8221;https:\/\/company.com\/thank_you.httml&#8221; \u306e\u8cfc\u5165\u5b8c\u4e86\u753b\u9762\u304c\u8868\u793a\u3055\u308c\u308b\u3068\u4eee\u5b9a\u3057\u3001\u3053\u306e\u753b\u9762\u304c\u8868\u793a\u3055\u308c\u305f\u6642\u306b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u304c\u5b8c\u4e86\u3059\u308b\u3068\u3057\u307e\u3059\u3002\u30c8\u30ea\u30ac\u30fc\u306e\u540d\u79f0 (ThankYou Page) \u3092\u5165\u529b\u3057\u3001\u30c8\u30ea\u30ac\u30fc\u306e\u30bf\u30a4\u30d7\u306b\u300c\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u300d\u3092\u9078\u629e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"564\" src=\"https:\/\/v4ustaging.wpengine.com\/wp-content\/uploads\/2020\/07\/\u30d6\u30ed\u30b0\u7528\u753b\u50cf34.png\" alt=\"\" class=\"wp-image-5640\" srcset=\"https:\/\/voice4u.io\/wp-content\/uploads\/2020\/07\/\u30d6\u30ed\u30b0\u7528\u753b\u50cf34.png 1000w, https:\/\/voice4u.io\/wp-content\/uploads\/2020\/07\/\u30d6\u30ed\u30b0\u7528\u753b\u50cf34-300x169.png 300w, https:\/\/voice4u.io\/wp-content\/uploads\/2020\/07\/\u30d6\u30ed\u30b0\u7528\u753b\u50cf34-768x433.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<div style=\"color:#ddd\" class=\"wp-block-atomic-blocks-ab-spacer ab-block-spacer ab-divider-solid ab-divider-size-1\"><hr style=\"height:30px\"\/><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u2467 \u30c8\u30ea\u30ac\u30fc\u306e\u767a\u751f\u6761\u4ef6\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002\u300c\u4e00\u90e8\u306e\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u300d\u3092\u9078\u3073\u3001\u6761\u4ef6\u306b\u30de\u30c3\u30c1\u3059\u308b\u3088\u3046\u306b\u300cPage URL\u300d- 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