{"id":5617,"date":"2020-08-07T10:00:39","date_gmt":"2020-08-07T10:00:39","guid":{"rendered":"https:\/\/v4ustaging.wpengine.com\/?p=5617"},"modified":"2020-07-31T21:27:49","modified_gmt":"2020-07-31T21:27:49","slug":"google-tag-manager","status":"publish","type":"post","link":"https:\/\/voice4u.io\/ja\/2020\/08\/07\/google-tag-manager\/","title":{"rendered":"(15)Google Tag Manager (1\/3)"},"content":{"rendered":"\n<p>\u3010\u9023\u8f09\u7b2c15\u56de\u3011<\/p>\n\n\n\n<p><strong>Google Tag Manager<\/strong> \u3068\u306f\u3001Google\u304c\u63d0\u4f9b\u3059\u308b\u30c4\u30fc\u30eb\u3067\u3001\u69d8\u3005\u306a\u30bf\u30b0\u3092\u4e00\u5143\u7ba1\u7406\uff08\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e1\u30f3\u30c8\uff09\u3067\u304d\u308b\u306e\u304c\u5927\u304d\u306a\u7279\u5fb4\u3067\u3059\u3002<br>\u7121\u6599\u3067\u63d0\u4f9b\u3055\u308c\u3066\u304a\u308a\u3001<a href=\"https:\/\/tagmanager.google.com\">https:\/\/tagmanager.google.com<\/a> \u3088\u308a\u8ab0\u3067\u3082\u4f7f\u3048\u307e\u3059\u3002\u4eca\u56de\u306f Google Tag Manager \u306b\u3064\u3044\u3066\u3001\u7b2c 15 \u56de\uff5e 17 \u56de\u306b\u308f\u305f\u308a\u3054\u8aac\u660e\u3044\u305f\u3057\u307e\u3059\u3002\uff08Google Tag Manager \u306f\u4ee5\u4e0b\u3001GTM\u3068\u7565\u3057\u307e\u3059\u3002\uff09<\/p>\n\n\n\n<!--more-->\n\n\n\n<div style=\"color:#ddd\" class=\"wp-block-atomic-blocks-ab-spacer ab-block-spacer ab-divider-solid ab-divider-size-1\"><hr style=\"height:30px\"\/><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Google Tag Manager \u3092\u5229\u7528\u3059\u308b\u5229\u70b9<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Javascript \u306a\u3069\u306e\u30b3\u30fc\u30c9\u3092\u76f4\u63a5\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u30b3\u30fc\u30c7\u30a3\u30f3\u30b0\u3057\u306a\u304f\u3066\u3082\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u5229\u7528\u8005\u306b\u7279\u5b9a\u306e\u6761\u4ef6\u306b\u5fdc\u3058\u3066\u30bf\u30b0\u3092\u3064\u3051\u3089\u308c\u307e\u3059\u3002\u30bf\u30b0\u3092\u3064\u3051\u308b\u3068\u3001Google Analytics \u306a\u3069\u306e\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u3084\u3001Google \u3084 Facebook \u5e83\u544a\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u8a08\u6e2c\u3001\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ea\u30b9\u30c8\u4f5c\u308a\u306b\u5229\u7528\u3067\u304d\u307e\u3059\u3002<\/li><li>Google \u306e\u30b5\u30fc\u30d3\u30b9\u4ee5\u5916\u306b\u3082\u3001 Facebook Pixel code, Crazyegg tracking tag, custom HTML\/javascript code \u306a\u3069\u6570\u591a\u304f\u306e\u30b5\u30fc\u30d3\u30b9\u3092\u30b5\u30dd\u30fc\u30c8\u3057\u3066\u3044\u307e\u3059\u3002<\/li><li>GTM \u306f\u521d\u671f\u8a2d\u5b9a\u4ee5\u5916\u306f\u3001\u76f4\u63a5\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30b3\u30fc\u30c9\u3092\u89e6\u308b\u5fc5\u8981\u304c\u306a\u3044\u306e\u3067\u3001\u30a2\u30af\u30bb\u30b9\u6a29\u306e\u5171\u6709\u3082\u4e0d\u8981\u3067\u3059\u3002<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Google Tag Manager \u306e\u69cb\u6210\u8981\u7d20<\/strong><\/h2>\n\n\n\n<p><strong>Tag\uff08\u30bf\u30b0\uff09<\/strong>\uff1a\u8a08\u6e2c\u7528\u306e\u30bf\u30b0\u3084 \u30ab\u30b9\u30bf\u30e0\u30b3\u30fc\u30c9\u3092\u4f5c\u6210\u3057\u3066\u3001\u8a08\u6e2c\u65b9\u6cd5\u3092\u5b9a\u7fa9\u3059\u308b\u3002<\/p>\n\n\n\n<p><strong>Trigger\uff08\u30c8\u30ea\u30ac\u30fc\uff09<\/strong>\uff1a\u30bf\u30b0\u3092\u3044\u3064\u3069\u306e\u3088\u3046\u306a\u6761\u4ef6\u3067\u4ed8\u3051\u308b\u304b (fire \u3059\u308b\u3068\u3044\u3046) \u3092\u5b9a\u7fa9\u3059\u308b\u3002\u7279\u5b9a\u306e\u30da\u30fc\u30b8\u306e\u95b2\u89a7 (PageView)\u3001\u30dc\u30bf\u30f3\u3084\u753b\u50cf\u306a\u3069\u306e\u7279\u5b9a\u306e HTML \u8981\u7d20\u306e\u30af\u30ea\u30c3\u30af\u306a\u3069\u3044\u308d\u3044\u308d\u306a\u6761\u4ef6\u3092\u4f5c\u6210\u3067\u304d\u308b\u3002<\/p>\n\n\n\n<p><strong>Variable\uff08\u5909\u6570\uff09<\/strong>\uff1a\u7e70\u308a\u8fd4\u3057\u4f7f\u3046\u5b9a\u6570\u3092\u5b9a\u7fa9\u3067\u304d\u308b (Conversion ID \u306a\u3069)\u3002\u6295\u7a3f\u30d5\u30a9\u30fc\u30e0\u306e\u5024\u3092\u53d7\u3051\u53d6\u308b\u3068\u304d\u306a\u3069\u306b\u4f7f\u3046\u3002<\/p>\n\n\n\n<p><strong>Container\uff08\u30b3\u30f3\u30c6\u30ca\uff09<\/strong>\uff1a\u5404\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u6bce\u306b\u3064\u304f\u308b\u53ce\u7d0d\u7bb1\u3002Tag, Trigger, Variable \u306a\u3069\u3092\u683c\u7d0d\u3059\u308b\u3002<\/p>\n\n\n\n<p><strong>Account\uff08\u30a2\u30ab\u30a6\u30f3\u30c8\uff09<\/strong>\uff1aWorkspace \u3092\u307e\u3068\u3081\u308b\u53ce\u7d0d\u7bb1\u3002\u901a\u5e38\u4f1a\u793e\u3084\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3067\u6240\u6709\u3057\u3001\u4e2d\u306b\u3044\u304f\u3064\u3082\u306e Workspace \u3092\u4f5c\u308b\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Google Tag Manager \u306e\u8a2d\u5b9a\u306e\u6d41\u308c<\/strong><\/h2>\n\n\n\n<p>\u2460 Google Tag Manager \uff08<a href=\"https:\/\/tagmanager.google.com\">https:\/\/tagmanager.google.com<\/a>\uff09 \u3078\u30ed\u30b0\u30a4\u30f3\u3057\u3001\u65b0\u3057\u3044\u30b3\u30f3\u30c6\u30ca \u3092\u4f5c\u6210\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"459\" src=\"https:\/\/v4ustaging.wpengine.com\/wp-content\/uploads\/2020\/07\/\u30d6\u30ed\u30b0\u7528\u753b\u50cf19.png\" alt=\"\" class=\"wp-image-5620\" srcset=\"https:\/\/voice4u.io\/wp-content\/uploads\/2020\/07\/\u30d6\u30ed\u30b0\u7528\u753b\u50cf19.png 1000w, https:\/\/voice4u.io\/wp-content\/uploads\/2020\/07\/\u30d6\u30ed\u30b0\u7528\u753b\u50cf19-300x138.png 300w, https:\/\/voice4u.io\/wp-content\/uploads\/2020\/07\/\u30d6\u30ed\u30b0\u7528\u753b\u50cf19-768x353.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<div style=\"color:#ddd\" class=\"wp-block-atomic-blocks-ab-spacer ab-block-spacer ab-divider-solid ab-divider-size-1\"><hr style=\"height:30px\"\/><\/div>\n\n\n\n<p>\u2461 \u30b3\u30f3\u30c6\u30ca\u540d\u3092\u5165\u529b\u3057\u3001\u300c\u30a6\u30a7\u30d6\u300d\u3092\u9078\u629e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"779\" height=\"636\" src=\"https:\/\/v4ustaging.wpengine.com\/wp-content\/uploads\/2020\/07\/\u30d6\u30ed\u30b0\u7528\u753b\u50cf20.png\" alt=\"\" class=\"wp-image-5621\" srcset=\"https:\/\/voice4u.io\/wp-content\/uploads\/2020\/07\/\u30d6\u30ed\u30b0\u7528\u753b\u50cf20.png 779w, https:\/\/voice4u.io\/wp-content\/uploads\/2020\/07\/\u30d6\u30ed\u30b0\u7528\u753b\u50cf20-300x245.png 300w, https:\/\/voice4u.io\/wp-content\/uploads\/2020\/07\/\u30d6\u30ed\u30b0\u7528\u753b\u50cf20-768x627.png 768w\" sizes=\"auto, (max-width: 779px) 100vw, 779px\" \/><\/figure>\n\n\n\n<div style=\"color:#ddd\" class=\"wp-block-atomic-blocks-ab-spacer ab-block-spacer ab-divider-solid ab-divider-size-1\"><hr style=\"height:30px\"\/><\/div>\n\n\n\n<p>\u2462 \u30b3\u30f3\u30c6\u30ca\u3092\u4f5c\u6210\u3092\u3059\u308b\u3068\u3001GTM \u306e\u30b3\u30fc\u30c9\u3092 2 \u3064\u30b3\u30d4\u30fc\u3059\u308b\u3088\u3046\u6307\u793a\u3055\u308c\u307e\u3059\u3002\u3053\u308c\u3092\u30b3\u30d4\u30fc\u3057\u3066\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3078\u57cb\u3081\u8fbc\u307f\u307e\u3059.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1001\" height=\"701\" src=\"https:\/\/v4ustaging.wpengine.com\/wp-content\/uploads\/2020\/07\/\u30d6\u30ed\u30b0\u7528\u753b\u50cf21-1.png\" alt=\"\" class=\"wp-image-5625\" srcset=\"https:\/\/voice4u.io\/wp-content\/uploads\/2020\/07\/\u30d6\u30ed\u30b0\u7528\u753b\u50cf21-1.png 1001w, https:\/\/voice4u.io\/wp-content\/uploads\/2020\/07\/\u30d6\u30ed\u30b0\u7528\u753b\u50cf21-1-300x210.png 300w, https:\/\/voice4u.io\/wp-content\/uploads\/2020\/07\/\u30d6\u30ed\u30b0\u7528\u753b\u50cf21-1-768x538.png 768w\" sizes=\"auto, (max-width: 1001px) 100vw, 1001px\" \/><\/figure>\n\n\n\n<p>\u2463 1\u3064\u3081\u306e\u30b3\u30fc\u30c9\u3092 &lt;head&gt; (\u306e\u4e0a\u306e\u65b9) \u3078\u30b3\u30d4\u30fc\u3057\u307e\u3059\u3002\u4e0b\u306e\u56f3\u306f WordPress \u3067 header.php \u3078\u8cbc\u308a\u4ed8\u3051\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"640\" src=\"https:\/\/v4ustaging.wpengine.com\/wp-content\/uploads\/2020\/07\/\u30d6\u30ed\u30b0\u7528\u753b\u50cf22.png\" alt=\"\" class=\"wp-image-5623\" srcset=\"https:\/\/voice4u.io\/wp-content\/uploads\/2020\/07\/\u30d6\u30ed\u30b0\u7528\u753b\u50cf22.png 1000w, https:\/\/voice4u.io\/wp-content\/uploads\/2020\/07\/\u30d6\u30ed\u30b0\u7528\u753b\u50cf22-300x192.png 300w, https:\/\/voice4u.io\/wp-content\/uploads\/2020\/07\/\u30d6\u30ed\u30b0\u7528\u753b\u50cf22-768x492.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<div style=\"color:#ddd\" class=\"wp-block-atomic-blocks-ab-spacer ab-block-spacer ab-divider-solid ab-divider-size-1\"><hr style=\"height:30px\"\/><\/div>\n\n\n\n<p>\u2464 2\u3064\u3081\u306e\u30b3\u30fc\u30c9\u3092 &lt;body&gt; \u30bf\u30b0\u958b\u59cb\u306e\u76f4\u5f8c\u306b\u8cbc\u308a\u4ed8\u3051\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"537\" src=\"https:\/\/v4ustaging.wpengine.com\/wp-content\/uploads\/2020\/07\/\u30d6\u30ed\u30b0\u7528\u753b\u50cf23.png\" alt=\"\" class=\"wp-image-5624\" srcset=\"https:\/\/voice4u.io\/wp-content\/uploads\/2020\/07\/\u30d6\u30ed\u30b0\u7528\u753b\u50cf23.png 1000w, https:\/\/voice4u.io\/wp-content\/uploads\/2020\/07\/\u30d6\u30ed\u30b0\u7528\u753b\u50cf23-300x161.png 300w, https:\/\/voice4u.io\/wp-content\/uploads\/2020\/07\/\u30d6\u30ed\u30b0\u7528\u753b\u50cf23-768x412.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<div style=\"color:#ddd\" class=\"wp-block-atomic-blocks-ab-spacer ab-block-spacer ab-divider-solid ab-divider-size-1\"><hr style=\"height:30px\"\/><\/div>\n\n\n\n<p>\u6b21\u56de\u306f\u3001 GTM \u3067\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u8a08\u6e2c\u306e\u8a2d\u5b9a\u65b9\u6cd5\u306b\u3064\u3044\u3066\u3054\u7d39\u4ecb\u3044\u305f\u3057\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u3010\u9023\u8f09\u7b2c15\u56de\u3011 Google Tag Manager \u3068\u306f\u3001Google\u304c\u63d0\u4f9b\u3059\u308b\u30c4\u30fc\u30eb\u3067\u3001\u69d8\u3005\u306a\u30bf\u30b0\u3092\u4e00\u5143\u7ba1\u7406\uff08\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e1\u30f3\u30c8\uff09\u3067\u304d\u308b\u306e\u304c\u5927\u304d\u306a\u7279\u5fb4\u3067\u3059\u3002\u7121\u6599\u3067\u63d0\u4f9b\u3055\u308c\u3066\u304a\u308a\u3001https:\/\/tagmanager &hellip;<\/p>\n","protected":false},"author":3,"featured_media":5619,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_block_theme_hide_title":false,"footnotes":""},"categories":[28,46],"tags":[37,39,42,41,36,43,40],"class_list":{"0":"post-5617","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-digital-marketing","8":"category-google-ads","9":"tag-googlead","10":"tag-39","11":"tag-42","12":"tag-41","13":"tag-36","14":"tag-43","15":"tag-40","17":"with-featured-image"},"aioseo_notices":[],"featured_image_src":"https:\/\/voice4u.io\/wp-content\/uploads\/2020\/07\/google-485611_1920.jpg","featured_image_src_square":"https:\/\/voice4u.io\/wp-content\/uploads\/2020\/07\/google-485611_1920.jpg","author_info":{"display_name":"WebmasterVoice4u","author_link":"https:\/\/voice4u.io\/ja\/author\/v4u_web_admin\/"},"_links":{"self":[{"href":"https:\/\/voice4u.io\/ja\/wp-json\/wp\/v2\/posts\/5617","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/voice4u.io\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/voice4u.io\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/voice4u.io\/ja\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/voice4u.io\/ja\/wp-json\/wp\/v2\/comments?post=5617"}],"version-history":[{"count":0,"href":"https:\/\/voice4u.io\/ja\/wp-json\/wp\/v2\/posts\/5617\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/voice4u.io\/ja\/wp-json\/wp\/v2\/media\/5619"}],"wp:attachment":[{"href":"https:\/\/voice4u.io\/ja\/wp-json\/wp\/v2\/media?parent=5617"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/voice4u.io\/ja\/wp-json\/wp\/v2\/categories?post=5617"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/voice4u.io\/ja\/wp-json\/wp\/v2\/tags?post=5617"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}