{"id":5465,"date":"2020-07-07T22:00:00","date_gmt":"2020-07-07T22:00:00","guid":{"rendered":"https:\/\/v4ustaging.wpengine.com\/?p=5465"},"modified":"2020-07-03T21:59:48","modified_gmt":"2020-07-03T21:59:48","slug":"facebook-event-tracking1","status":"publish","type":"post","link":"https:\/\/voice4u.io\/ja\/2020\/07\/07\/facebook-event-tracking1\/","title":{"rendered":"(F7) Facebook \u30a4\u30d9\u30f3\u30c8\u306e\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0 \u306e\u8a2d\u5b9a\u65b9\u6cd5 (1\/3)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u3010FB\u5e83\u544a\u9023\u8f09\u7b2c7\u56de\u3011<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7b2c6\u56de\u3067 Facebook \u30d4\u30af\u30bb\u30eb\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u3067\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u30a4\u30d9\u30f3\u30c8\u306e\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u304c\u3067\u304d\u308b\u3053\u3068\u3092\u5b66\u3073\u307e\u3057\u305f\u3002\u4eca\u56de\u306f Facebook \u30d4\u30af\u30bb\u30eb\u3092\u5229\u7528\u3057\u3066\u5177\u4f53\u7684\u306b\u3069\u306e\u3088\u3046\u306b\u30a4\u30d9\u30f3\u30c8\u306e\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3092\u8a2d\u5b9a\u3059\u308b\u306e\u304b\u3092\u7b2c7\u56de\uff5e9\u56de\u306b\u308f\u305f\u308a\u3054\u8aac\u660e\u3044\u305f\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<!--more-->\n\n\n\n<div style=\"color:#ddd\" class=\"wp-block-atomic-blocks-ab-spacer ab-block-spacer ab-divider-solid ab-divider-size-1\"><hr style=\"height:30px\"\/><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Facebook \u30a4\u30d9\u30f3\u30c8\u306e\u7a2e\u985e<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Facebook \u30d4\u30af\u30bb\u30eb\u3067\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3067\u304d\u308b\u30a4\u30d9\u30f3\u30c8\u306f\u3001\u8a2d\u5b9a\u3067\u304d\u308b\u30a4\u30d9\u30f3\u30c8\u3068\u8a2d\u5b9a\u65b9\u6cd5\u306b\u3088\u308a3\u7a2e\u985e\u306b\u5206\u3051\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u6a19\u6e96\u30a4\u30d9\u30f3\u30c8<\/strong>\uff1aFacebook \u5e83\u544a\u3067\u3042\u3089\u304b\u3058\u3081\u5b9a\u7fa9\u3055\u308c\u305f\u30e6\u30fc\u30b6\u30fc\u30a2\u30af\u30b7\u30e7\u30f3\u3067\u30019\u7a2e\u985e\u3042\u308a\u307e\u3059\u3002\u6a19\u6e96\u30a4\u30d9\u30f3\u30c8\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u767a\u751f\u6570\u4ee5\u5916\u306e\u8ffd\u52a0\u60c5\u5831\uff08\u30d1\u30e9\u30e1\u30fc\u30bf\uff09\u3092\u53d6\u5f97\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u304c\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30b3\u30fc\u30c9\u7de8\u96c6\u306b\u6163\u308c\u3066\u3044\u306a\u3044\u5834\u5408\u306f\u3001\u30ab\u30b9\u30bf\u30e0\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u304c\u30aa\u30b9\u30b9\u30e1\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8<\/strong>\uff1a\u6a19\u6e96\u30a4\u30d9\u30f3\u30c8\u4ee5\u5916\u306e\u72ec\u81ea\u306b\u5b9a\u7fa9\u3057\u305f\u30a4\u30d9\u30f3\u30c8\u3092\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3059\u308b\u5834\u5408\u306b\u6d3b\u7528\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u30ab\u30b9\u30bf\u30e0\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3<\/strong>\uff1a\u7279\u5b9a\u306e URL \u306b\u30a2\u30af\u30bb\u30b9\u3057\u305f\u5834\u5408\u306b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u3057\u3066\u8a08\u6e2c\u3057\u307e\u3059\u3002\u8ffd\u52a0\u306e\u30b3\u30fc\u30c9\u306a\u3057\u3067\u3001URL\u30eb\u30fc\u30eb\u3092\u4f7f\u7528\u3057\u3066\u5e83\u544a\u30de\u30cd\u30fc\u30b8\u30e3\u3067\u4f5c\u6210\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"776\" height=\"385\" src=\"https:\/\/v4ustaging.wpengine.com\/wp-content\/uploads\/2020\/06\/facebook71.png\" alt=\"\" class=\"wp-image-5468\" srcset=\"https:\/\/voice4u.io\/wp-content\/uploads\/2020\/06\/facebook71.png 776w, https:\/\/voice4u.io\/wp-content\/uploads\/2020\/06\/facebook71-300x149.png 300w, https:\/\/voice4u.io\/wp-content\/uploads\/2020\/06\/facebook71-768x381.png 768w\" sizes=\"auto, (max-width: 776px) 100vw, 776px\" \/><\/figure>\n\n\n\n<div style=\"color:#ddd\" class=\"wp-block-atomic-blocks-ab-spacer ab-block-spacer ab-divider-solid ab-divider-size-1\"><hr style=\"height:30px\"\/><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Facebook \u30a4\u30d9\u30f3\u30c8\u306e\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0 \u306e\u8a2d\u5b9a\u65b9\u6cd5<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Facebook \u30a4\u30d9\u30f3\u30c8\u306e\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0 \u306e\u8a2d\u5b9a\u3059\u308b\u306b\u306f\u3001\u4ee5\u4e0b\u306e\uff13\u3064\u306e\u65b9\u6cd5\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u81ea\u529b\u3067HTML\u3092\u7de8\u96c6\u3057\u3066 fbq() \u3092\u57cb\u3081\u8fbc\u3080<\/li><li>Facebook\u30de\u30cd\u30fc\u30b8\u30e3\u306e\u30a4\u30d9\u30f3\u30c8\u30de\u30cd\u30fc\u30b8\u30e3\u304b\u3089\u8a2d\u5b9a\u3059\u308b<\/li><li>Google Tag Manager \u3092\u4f7f\u3046\uff08\u30aa\u30b9\u30b9\u30e1\u3067\u3059\uff01\uff09<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u4eca\u56de\u306f\u305d\u306e\u4e2d\u3067\u3082\u3001\u3010\u81ea\u529b\u3067HTML\u3092\u7de8\u96c6\u3057\u3066 fbq() \u3092\u57cb\u3081\u8fbc\u3080\u65b9\u6cd5\u3011\u3092\u3054\u8aac\u660e\u3044\u305f\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u81ea\u529b\u3067HTML\u3092\u7de8\u96c6\u3057\u3066 fbq() \u3092\u57cb\u3081\u8fbc\u3080\u65b9\u6cd5<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u307e\u305a\u524d\u63d0\u6761\u4ef6\u3068\u3057\u3066\u3001\u30d4\u30af\u30bb\u30eb\u306e\u57fa\u672c\u30b3\u30fc\u30c9\u304c\u3001\u5404\u30a6\u30a7\u30d6\u30da\u30fc\u30b8\u306e &lt;head&gt; ~ &lt;\/head&gt; \u306e\u9593\u306b\u57cb\u3081\u8fbc\u307e\u308c\u3066\u3044\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"755\" height=\"405\" src=\"https:\/\/v4ustaging.wpengine.com\/wp-content\/uploads\/2020\/06\/facebook72.png\" alt=\"\" class=\"wp-image-5469\" srcset=\"https:\/\/voice4u.io\/wp-content\/uploads\/2020\/06\/facebook72.png 755w, https:\/\/voice4u.io\/wp-content\/uploads\/2020\/06\/facebook72-300x161.png 300w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><\/figure>\n\n\n\n<div style=\"color:#ddd\" class=\"wp-block-atomic-blocks-ab-spacer ab-block-spacer ab-divider-solid ab-divider-size-1\"><hr style=\"height:30px\"\/><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">(a) \u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u3092\u6570\u3048\u308b\u5834\u5408<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u7279\u5b9a\u306e\u30da\u30fc\u30b8\u304c\u8868\u793a\u3055\u308c\u305f\u3053\u3068 (\u30da\u30fc\u30b8\u30d3\u30e5\u30fc) \u3092\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u3057\u3066\u6570\u3048\u308b\u5834\u5408\u306b\u306f\u3001\u30da\u30fc\u30b8\u306e &lt;body&gt; ~ &lt;\/body&gt; \u30bf\u30b0\u306e\u9593\u306b fbq() \u95a2\u6570\u3092\u57cb\u3081\u8fbc\u3093\u3067\u304f\u3060\u3055\u3044\u3002\u4f8b\u3048\u3070\u3001\u30e1\u30fc\u30ea\u30f3\u30b0\u30ea\u30b9\u30c8\u306e\u30b5\u30a4\u30f3\u30a2\u30c3\u30d7\u5b8c\u4e86\u30da\u30fc\u30b8\u3084\u3001\u5546\u54c1\u8cfc\u5165\u304c\u5b8c\u4e86\u3057\u305f\u30da\u30fc\u30b8\u306a\u3069\u304c\u3001\u3053\u306e\u5834\u5408\u306b\u76f8\u5f53\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u307e\u305f\u3001\u30c8\u30e9\u30c3\u30af\u3059\u308b\u30a4\u30d9\u30f3\u30c8\u306e\u7a2e\u985e\u306b\u5fdc\u3058\u3066\u3001fbq() \u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u30fc\u3092\u9069\u5b9c\u5909\u66f4\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u4e0b\u306e\u56f3\u306f\u8cfc\u5165 (Purchase) \u306e\u5834\u5408\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"242\" src=\"https:\/\/v4ustaging.wpengine.com\/wp-content\/uploads\/2020\/06\/facebook73.png\" alt=\"\" class=\"wp-image-5470\" srcset=\"https:\/\/voice4u.io\/wp-content\/uploads\/2020\/06\/facebook73.png 1000w, https:\/\/voice4u.io\/wp-content\/uploads\/2020\/06\/facebook73-300x73.png 300w, https:\/\/voice4u.io\/wp-content\/uploads\/2020\/06\/facebook73-768x186.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<div style=\"color:#ddd\" class=\"wp-block-atomic-blocks-ab-spacer ab-block-spacer ab-divider-solid ab-divider-size-1\"><hr style=\"height:30px\"\/><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u305d\u306e\u4ed6\u3001\u6a19\u6e96\u30a4\u30d9\u30f3\u30c8\u306e\u30ea\u30b9\u30c8\u3084\u66f8\u5f0f\u306b\u3064\u3044\u3066\u306f\u3001<a href=\"https:\/\/www.facebook.com\/business\/help\/402791146561655?id=1205376682832142\">\u3053\u3061\u3089\u306e\u30da\u30fc\u30b8<\/a>\u3082\u3054\u53c2\u7167\u304f\u3060\u3055\u3044\u3002<br><strong>Specifications for Facebook Pixel Standard Events<\/strong>\uff1a<a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/business\/help\/402791146561655?id=1205376682832142\" target=\"_blank\">https:\/\/www.facebook.com\/business\/help\/402791146561655?id=1205376682832142<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>fbq() \u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u30fc\u3084\u4f8b\u306b\u3064\u3044\u3066\u306f<a href=\"https:\/\/developers.facebook.com\/docs\/facebook-pixel\/reference\">\u3053\u3061\u3089<\/a>\u3082\u53c2\u7167\u304f\u3060\u3055\u3044\u3002<br><strong>Facebook for Developers, \u30ea\u30d5\u30a1\u30ec\u30f3\u30b9:&nbsp;<\/strong><br><a rel=\"noreferrer noopener\" href=\"https:\/\/developers.facebook.com\/docs\/facebook-pixel\/reference\" target=\"_blank\">https:\/\/developers.facebook.com\/docs\/facebook-pixel\/reference<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">(b) \u30da\u30fc\u30b8\u4e0a\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u8a08\u6e2c\u3059\u308b\u5834\u5408<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">(b)\u30a6\u30a7\u30d6\u30da\u30fc\u30b8\u4e0a\u3067\u3001\u30dc\u30bf\u30f3\u306a\u3069\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u30a4\u30d9\u30f3\u30c8\u3092\u8a08\u6e2c\u3059\u308b\u5834\u5408\u306f\u3001Javascript (jQuery) \u306a\u3069\u3067\u30af\u30ea\u30c3\u30af\u3092\u691c\u77e5\u3057\u3066 fbq() \u3092\u5b9f\u884c\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e0b\u8a18\u306f\u4e00\u3064\u306e\u5b9f\u88c5\u4f8b\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2460 jQuery\u30e9\u30a4\u30d6\u30e9\u30ea\u3092\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2461 \u30dc\u30bf\u30f3\u304c\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u3068\u304d\u306b\u547c\u3076\u95a2\u6570\u3092\u5b9a\u7fa9\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2462 \u30dc\u30bf\u30f3\u306b\u2461\u3067\u5b9a\u7fa9\u3057\u305f ID \u3092\u6307\u5b9a\u3059\u308b\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"483\" height=\"316\" src=\"https:\/\/v4ustaging.wpengine.com\/wp-content\/uploads\/2020\/06\/facebook75.png\" alt=\"\" class=\"wp-image-5473\" srcset=\"https:\/\/voice4u.io\/wp-content\/uploads\/2020\/06\/facebook75.png 483w, https:\/\/voice4u.io\/wp-content\/uploads\/2020\/06\/facebook75-300x196.png 300w\" sizes=\"auto, (max-width: 483px) 100vw, 483px\" \/><\/figure>\n\n\n\n<div style=\"color:#ddd\" class=\"wp-block-atomic-blocks-ab-spacer ab-block-spacer ab-divider-solid ab-divider-size-1\"><hr style=\"height:30px\"\/><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u305d\u306e\u4ed6\u306e fbq() \u306e\u5b9f\u88c5\u65b9\u6cd5\u306a\u3069\u306b\u3064\u3044\u3066\u306f\u3001<a href=\"https:\/\/developers.facebook.com\/docs\/facebook-pixel\/advanced\/\">\u3053\u3061\u3089\u306e\u30da\u30fc\u30b8<\/a>\u3082\u3054\u53c2\u7167\u304f\u3060\u3055\u3044<br><strong>Facebook for Developers, Advanced<\/strong>:&nbsp; <a href=\"https:\/\/developers.facebook.com\/docs\/facebook-pixel\/advanced\/\">https:\/\/developers.facebook.com\/docs\/facebook-pixel\/advanced\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6b21\u56de\u306f\u3001Facebook\u30de\u30cd\u30fc\u30b8\u30e3\u306e\u30a4\u30d9\u30f3\u30c8\u30de\u30cd\u30fc\u30b8\u30e3\u304b\u3089\u8a2d\u5b9a\u3059\u308b\u65b9\u6cd5\u3092\u3054\u8aac\u660e\u3044\u305f\u3057\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u3010FB\u5e83\u544a\u9023\u8f09\u7b2c7\u56de\u3011 \u7b2c6\u56de\u3067 Facebook \u30d4\u30af\u30bb\u30eb\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u3067\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u30a4\u30d9\u30f3\u30c8\u306e\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u304c\u3067\u304d\u308b\u3053\u3068\u3092\u5b66\u3073\u307e\u3057\u305f\u3002\u4eca\u56de\u306f Facebook \u30d4\u30af\u30bb\u30eb\u3092\u5229\u7528\u3057\u3066\u5177\u4f53\u7684\u306b\u3069\u306e\u3088\u3046\u306b\u30a4\u30d9\u30f3\u30c8\u306e\u30c8\u30e9\u30c3 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5467,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28,47],"tags":[48,39,42,41,36,43,40],"class_list":["post-5465","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-facebook-ad","tag-facabook","tag-39","tag-42","tag-41","tag-36","tag-43","tag-40"],"_links":{"self":[{"href":"https:\/\/voice4u.io\/ja\/wp-json\/wp\/v2\/posts\/5465","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/voice4u.io\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/voice4u.io\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/voice4u.io\/ja\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/voice4u.io\/ja\/wp-json\/wp\/v2\/comments?post=5465"}],"version-history":[{"count":0,"href":"https:\/\/voice4u.io\/ja\/wp-json\/wp\/v2\/posts\/5465\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/voice4u.io\/ja\/wp-json\/wp\/v2\/media\/5467"}],"wp:attachment":[{"href":"https:\/\/voice4u.io\/ja\/wp-json\/wp\/v2\/media?parent=5465"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/voice4u.io\/ja\/wp-json\/wp\/v2\/categories?post=5465"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/voice4u.io\/ja\/wp-json\/wp\/v2\/tags?post=5465"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}