{"id":5095,"date":"2020-06-09T10:00:26","date_gmt":"2020-06-09T10:00:26","guid":{"rendered":"https:\/\/v4ustaging.wpengine.com\/?p=5095"},"modified":"2020-06-10T21:35:48","modified_gmt":"2020-06-10T21:35:48","slug":"quality-score","status":"publish","type":"post","link":"https:\/\/voice4u.io\/ja\/2020\/06\/09\/quality-score\/","title":{"rendered":"(9)\u54c1\u8cea\u30b9\u30b3\u30a2\u306b\u3064\u3044\u3066"},"content":{"rendered":"\n<p>\u3010\u9023\u8f09\u7b2c9\u56de\u3011<\/p>\n\n\n\n<p>\u4eca\u56de\u306f\u691c\u7d22\u5e83\u544a\u3067\u7528\u3044\u3089\u308c\u308b\u91cd\u8981\u306a\u6307\u6a19\u3067\u3042\u308b<strong>\u54c1\u8cea\u30b9\u30b3\u30a2<\/strong> (Quality Score, QS) \u306b\u3064\u3044\u3066\u3054\u7d39\u4ecb\u81f4\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u54c1\u8cea\u30b9\u30b3\u30a2<\/strong>\u3068\u306f<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u54c1\u8cea\u30b9\u30b3\u30a2\u3068\u306f\u3001\u691c\u7d22\u5e83\u544a\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u5bfe\u3057\u3066\u3064\u3051\u3089\u308c\u308b\u8a55\u4fa1\u70b9\u3067\u3059\u3002\u54c1\u8cea\u30b9\u30b3\u30a2\u306f  1 \uff5e 10 \u306e 10 \u6bb5\u968e\u306e\u6570\u5024\u3067\u8a55\u4fa1\u3055\u308c\u3001 1\uff5e2 \u9031\u9593\u6bce\u306b\u66f4\u65b0\u3055\u308c\u307e\u3059\u3002\u9ad8\u3044\u54c1\u8cea\u30b9\u30b3\u30a2\u3092\u7372\u5f97\u3067\u304d\u308b\u3068\u3001\u5e83\u544a\u63b2\u8f09\u5834\u6240\u3092\u6c7a\u5b9a\u3059\u308b\u5e83\u544a\u30e9\u30f3\u30af\u304c\u4e0a\u304c\u308a\u3001\u5165\u672d\u5358\u4fa1\u81ea\u4f53\u304c\u4ed6\u793e\u3088\u308a\u3082\u4f4e\u3044\u5834\u5408\u3067\u3082\u3001\u691c\u7d22\u7d50\u679c\u306e\u4e0a\u4f4d\u3084\u691c\u7d22\u7d50\u679c 1 \u30da\u30fc\u30b8\u76ee\u306b\u63b2\u8f09\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u4e0b\u8a18\u304c\u305d\u306e\u4f8b\u306b\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p>\u72b6\u6cc1\u8a2d\u5b9a\u3068\u3057\u3066\u3001\u3042\u308b\u4eba\u304c Google \u3067\u300ccloud server\u300d\u3068\u691c\u7d22\u3057\u305f\u3068\u3057\u307e\u3059\u3002\u691c\u7d22\u304c\u884c\u308f\u308c\u305f\u77ac\u9593\u306b\u3001Google \u5e83\u544a\u5074\u304c\u3001cloud server \u3068\u3044\u3046\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u691c\u7d22\u5e83\u544a\u3092\u51fa\u7a3f\u3057\u3066\u3044\u305fA,B,C,D\u4f1a\u793e\u306e\u5e83\u544a\u30e9\u30f3\u30af\u3092\u77ac\u6642\u306b\u8a08\u7b97\u3057\u307e\u3059\u3002\u305d\u306e\u5e83\u544a\u30e9\u30f3\u30af\u3068\u5b9f\u969b\u306b\u652f\u6255\u3046\u30af\u30ea\u30c3\u30af\u5358\u4fa1\u306e\u8a08\u7b97\u7d50\u679c\u304c\u4e0b\u306e\u8868\u306b\u306a\u308a\u307e\u3059\u3002\u5404\u4f1a\u793e\u306e\u5165\u672d\u5358\u4fa1\u306f\u3001\u81ea\u52d5\u5165\u672d\u3042\u308b\u3044\u306f\u624b\u52d5\u5165\u672d\u306b\u3088\u308a\u6c7a\u5b9a\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>\u4f1a\u793e<\/td><td>\u54c1\u8cea\u30b9\u30b3\u30a2<\/td><td>\u6700\u5927\u5165\u672d\u30af\u30ea\u30c3\u30af\u5358\u4fa1<\/td><td>\u5e83\u544a\u30e9\u30f3\u30af<\/td><td>\u5e83\u544a\u8868\u793a\u4f4d\u7f6e<\/td><td>\u5b9f\u969b\u306eCPC<\/td><\/tr><tr><td>A\u4f1a\u793e<\/td><td>10<\/td><td>\u00a5200<\/td><td>2000<\/td><td>1<\/td><td>\u00a5181<br>(=1800\u00f710+1)<\/td><\/tr><tr><td>B\u4f1a\u793e<\/td><td>6<\/td><td>\u00a5300<\/td><td>1800<\/td><td>2<\/td><td>\u00a5201<br>(=1200\u00f76+1)<\/td><\/tr><tr><td>C\u4f1a\u793e<\/td><td>3<\/td><td>\u00a5400<\/td><td>1200<\/td><td>3<\/td><td>\u00a5301<br>(=900\u00f73+1)<\/td><\/tr><tr><td>D\u4f1a\u793e<\/td><td>1<\/td><td>\u00a5900<\/td><td>900<\/td><td>4<\/td><td>&lt; \u00a5900<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"color:#ddd\" class=\"wp-block-atomic-blocks-ab-spacer ab-block-spacer ab-divider-solid ab-divider-size-1\"><hr style=\"height:30px\"\/><\/div>\n\n\n\n<p class=\"is-style-default\"><span style=\"font-weight: 400;\">\u57fa\u672c\u7684\u306b\u5e83\u544a\u30e9\u30f3\u30af\u306f\u300c\u5165\u672d\u91d1\u984d\u300d\u3068\u300c\u5e83\u544a\u30e9\u30f3\u30af\u300d\u3092\u639b\u3051\u3066\u7b97\u51fa\u3055\u308c\u307e\u3059:<\/span><br><strong>[\u5e83\u544a\u30e9\u30f3\u30af] =<span style=\"font-weight: 400;\"> [\u5165\u672d\u91d1\u984d\u300d\u00d7 [\u54c1\u8cea\u30b9\u30b3\u30a2] + [\u5e83\u544a\u8868\u793a\u30aa\u30d7\u30b7\u30e7\u30f3\u306a\u3069]<\/span><\/strong><\/p>\n\n\n\n<p>\u3057\u305f\u304c\u3063\u3066\u3001<span style=\"font-weight: 400;\">\u540c\u4e00\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3078\u54c1\u8cea\u30b9\u30b3\u30a2\u3068\u5165\u672d\u30af\u30ea\u30c3\u30af\u5358\u4fa1\u306e\u7570\u306a\u308b 4 \u793e\u304c\u5165\u672d\u3057\u305f\u3068\u3053\u308d\u3001\u9ad8\u3044\u54c1\u8cea\u30b9\u30b3\u30a2\u306e\u305f\u3081\u306b\u5e83\u544a\u30e9\u30f3\u30af\u3067 1 \u4f4d\u3092\u3068\u308c\u305f A \u793e\u306e\u5e83\u544a\u304c\u4e0a\u4f4d\u306b\u63b2\u8f09<\/span>\u3067\u304d\u307e\u3059\u3002\u5165\u672d\u5358\u4fa1\u306f\u3001\u4ed6\u793e\u306b\u3082\u8ca0\u3051\u3066\u3044\u308b\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u5b9f\u969b\u306b\u5e83\u544a\u304c\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u3068\u304d\u306b\u3001A \u793e\u304c Google \u306b\u652f\u6255\u3046\u91d1\u984d\u306f\u3001<br><strong>[\u5b9f\u969b\u306b\u652f\u6255\u3046\u30af\u30ea\u30c3\u30af\u5358\u4fa1] = [\u6b21\u4f4d\u306eAd\u30e9\u30f3\u30af] \/ [\u81ea\u5206\u306e\u54c1\u8cea\u30b9\u30b3\u30a2] + 1\u5186<\/strong><br>\u306b\u3066\u8a08\u7b97\u3055\u308c\u307e\u3059\u3002\u5f93\u3063\u3066\u3001<br><strong>[A\u793e\u304c\u5b9f\u969b\u306b\u652f\u6255\u3046\u30af\u30ea\u30c3\u30af\u5358\u4fa1] = 1800 \/ 10 + 1 = 181 \u5186<\/strong><br>\u3068\u306a\u308a\u307e\u3059\u3002\u5b9f\u969b\u306e\u5165\u672d\u306f\u3001200\u5186\u3067\u3082\u3001\u5b9f\u969b\u306b\u652f\u6255\u3046\u5e83\u544a\u8cbb\u306f\u5b89\u304f\u306a\u308b\u306e\u304c\u4e00\u822c\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u7279\u306b\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u306e\u591a\u3044\u4eba\u6c17\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u3001<span style=\"font-weight: 400;\">\u54c1\u8cea\u30b9\u30b3\u30a2\u304c\u4f4e\u3044\u5834\u5408\u306f\u3001\u54c1\u8cea\u30b9\u30b3\u30a2\u306e\u6539\u5584\u306b\u52aa\u3081\u307e\u3057\u3087\u3046\u3002\u54c1\u8cea\u30b9\u30b3\u30a2\u306e\u5e73\u5747\u70b9\u304c 7 \u3092\u8d85\u3048\u308b\u3088\u3046\u306b\u5e83\u544a\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u3001LP \u3092\u6700\u9069\u5316\u3059\u308b\u306e\u304c\u7406\u60f3\u3067\u3059\u3002\u54c1\u8cea\u30b9\u30b3\u30a2\u306e\u5e73\u5747\u306f\u3001\u5e83\u544a\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3084\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306a\u3069\u3067\u91cd\u307f\u5e73\u5747 (weighted average) \u3092\u4f7f\u3063\u3066\u8a08\u7b97\u3059\u308b\u3068\u3001\u30a2\u30ab\u30a6\u30f3\u30c8\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306b\u5f71\u97ff\u5ea6\u5408\u3044\u306e\u5927\u304d\u3044\u3068\u3053\u308d\u304c\u3069\u3053\u306a\u306e\u304b\u304c\u308f\u304b\u308a\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>\u54c1\u8cea\u30b9\u30b3\u30a2\u3092\u6c7a\u3081\u308b 3 \u3064\u8981\u7d20<\/strong><\/span><\/h2>\n\n\n\n<p>\u5e83\u544a\u63b2\u8f09\u4f4d\u7f6e\u3092\u6c7a\u3081\u308b\u5e83\u544a\u30e9\u30f3\u30af\u306f\u3001\u5e83\u544a\u306e\u54c1\u8cea\u30b9\u30b3\u30a2\u306b\u76f4\u63a5\u5f71\u97ff\u304c\u3042\u308b\u3053\u3068\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3057\u305f\u3002\u3067\u306f\u3001\u5e83\u544a\u306e\u54c1\u8cea\u30b9\u30b3\u30a2\u3092\u6c7a\u3081\u308b\u8981\u7d20\u306b\u3064\u3044\u3066\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002\u54c1\u8cea\u30b9\u30b3\u30a2\u306f\u3001\u6b21\u306e 3 \u3064\u306e\u30dd\u30a4\u30f3\u30c8\u3067\u8a08\u7b97\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>\u30ad\u30fc\u30ef\u30fc\u30c9\u3068\u5e83\u544a\u306e\u95a2\u9023\u6027 (Ad relevance)<\/li><li><span style=\"font-weight: 400;\">\u63a8\u5b9a\u30af\u30ea\u30c3\u30af\u7387<\/span> (Expected CTR, eCTR)<\/li><li><span style=\"font-weight: 400;\">\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0 \u30da\u30fc\u30b8\u306e\u5229\u4fbf\u6027<\/span> (LP experience)<\/li><\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"419\" src=\"https:\/\/v4ustaging.wpengine.com\/wp-content\/uploads\/2020\/06\/Screen-Shot-2020-06-09-at-4.41.07-PM-1024x419.png\" alt=\"\" class=\"wp-image-5509\" srcset=\"https:\/\/voice4u.io\/wp-content\/uploads\/2020\/06\/Screen-Shot-2020-06-09-at-4.41.07-PM-1024x419.png 1024w, https:\/\/voice4u.io\/wp-content\/uploads\/2020\/06\/Screen-Shot-2020-06-09-at-4.41.07-PM-300x123.png 300w, https:\/\/voice4u.io\/wp-content\/uploads\/2020\/06\/Screen-Shot-2020-06-09-at-4.41.07-PM-768x314.png 768w, https:\/\/voice4u.io\/wp-content\/uploads\/2020\/06\/Screen-Shot-2020-06-09-at-4.41.07-PM.png 1287w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"color:#ddd\" class=\"wp-block-atomic-blocks-ab-spacer ab-block-spacer ab-divider-solid ab-divider-size-1\"><hr style=\"height:30px\"\/><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. \u30ad\u30fc\u30ef\u30fc\u30c9\u3068\u5e83\u544a\u306e\u95a2\u9023\u6027<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Google \u5e83\u544a\u306b\u304a\u3044\u3066\u95a2\u9023\u6027 (relevance) \u306f\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002\u5e83\u544a\u4f5c\u6210\u306e\u904e\u7a0b\u306b\u304a\u3044\u3066\u3001\u5165\u672d\u3057\u3066\u3044\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u5e83\u544a\u6587\u306b\u542b\u3081\u3001\u5e83\u544a\u6587\u4e00\u884c\u76ee\u306e\u30c6\u30ad\u30b9\u30c8\u30ea\u30f3\u30af\u304c\u3064\u3044\u305f\u30bf\u30a4\u30c8\u30eb\u90e8\u5206\u3067\u76ee\u7acb\u305f\u305b\u308b\u3053\u3068\u304c\u7406\u60f3\u3067\u3059\u3002\u305f\u3060\u3057\u3001\u3053\u308c\u3092\u5b9f\u884c\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u30a2\u30ab\u30a6\u30f3\u30c8\u8a2d\u8a08\u306e\u969b\u306e\u5e83\u544a\u30b0\u30eb\u30fc\u30d4\u30f3\u30b0\u3082\u91cd\u8981\u306b\u306a\u3063\u3066\u304d\u307e\u3059\u3002\u5e83\u544a\u306f\u5e83\u544a\u30b0\u30eb\u30fc\u30d7\u306b\u9023\u52d5\u3057\u3066\u3044\u308b\u306e\u3067\u3001\u5e83\u544a\u30b0\u30eb\u30fc\u30d7\u3092\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u610f\u5473\u5408\u3044\u3054\u3068\u306b\u7d30\u5206\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u305d\u306e\u30b0\u30eb\u30fc\u30d7\u306b\u542b\u307e\u308c\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u30de\u30c3\u30c1\u3057\u305f\u5e83\u544a\u3092\u51fa\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. \u63a8\u5b9a\u30af\u30ea\u30c3\u30af\u7387<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">\u30af\u30ea\u30c3\u30af\u7387\u304c\u9ad8\u3044\u307b\u3069\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u6c42\u3081\u3066\u3044\u308b\u60c5\u5831\u304c\u8a18\u8f09\u3055\u308c\u3066\u3044\u308b\u9b45\u529b\u7684\u306a\u5e83\u544a\u3067\u3042\u308b\u3068\u3044\u3048\u307e\u3059\u3002<\/span>\u63a8\u5b9a\u30af\u30ea\u30c3\u30af\u7387\u306f\u3001\u5e83\u544a\u6587\u304c\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u9b45\u529b\u7684\u3067\u30af\u30ea\u30c3\u30af\u3055\u308c\u3084\u3059\u3044\u304b\u3069\u3046\u304b\u3092\u6e2c\u308b\u6307\u6a19\u3067\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u5e83\u544a\u6587\u3092\u4f5c\u6210\u3059\u308b\u969b\u306b\u306f\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u3068\u306e\u95a2\u9023\u6027\u3092\u4fdd\u3061\u3064\u3064\u3001\u30af\u30ea\u30c3\u30af\u3055\u308c\u3084\u3059\u3044\u3088\u3046\u306b\u30a2\u30d4\u30fc\u30eb\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u6539\u5584\u306e\u30dd\u30a4\u30f3\u30c8\u3068\u3057\u3066\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30af\u30ea\u30c3\u30af\u3057\u305f\u304f\u306a\u308b\u3088\u3046\u306a\u898b\u51fa\u3057\u3084\u8aac\u660e\u6587\u306b\u3057\u305f\u308a\u3001\u5404\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u6700\u9069\u306a\u5e83\u544a\u6587\u3092\u8003\u3048\u307e\u3057\u3087\u3046\u3002\u4f8b\u3048\u3070\u3001\u5e83\u544a\u6587\u306b\u5177\u4f53\u7684\u306a\u6570\u5024\u3092\u5165\u308c\u308b\u3068\u3053\u3068\u3067\u30e6\u30fc\u30b6\u30fc\u3078\u306e\u8aac\u5f97\u529b\u304c\u5897\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u7af6\u5408\u4ed6\u793e\u3068\u306e\u5dee\u5225\u5316\u3082\u91cd\u8981\u3067\u3059\u306e\u3067\u3001\u81ea\u793e\u306a\u3089\u3067\u306f\u306e\u8a34\u6c42\u30dd\u30a4\u30f3\u30c8\u3084\u30e6\u30fc\u30b6\u30fc\u306b\u3069\u306e\u3088\u3046\u306a\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308b\u306e\u304b\u306a\u3069\u3092\u660e\u793a\u3057\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n\n\n\n<p>\u5e83\u544a\u8868\u793a\u30aa\u30d7\u30b7\u30e7\u30f3\u306e\u8ffd\u52a0\u3082\u30af\u30ea\u30c3\u30af\u7387\u306e\u5411\u4e0a\u306b\u52b9\u679c\u304c\u3042\u308a\u307e\u3059\u306e\u3067\u3001\u304a\u3059\u3059\u3081\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. \u30e9\u30f3\u30c7\u30a3\u30f3\u30b0 \u30da\u30fc\u30b8\u306e\u5229\u4fbf\u6027<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u5229\u4fbf\u6027\u3068\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u5e83\u544a\u306e\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\uff08LP\uff09\u304c\u3069\u308c\u304f\u3089\u3044\u95a2\u9023\u6027\u304c\u3042\u308a\u3001\u4f7f\u3044\u3084\u3059\u3044\u304b\u3092\u8868\u3057\u3066\u3044\u307e\u3059\u3002\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u5185\u5bb9\u3068\u30e6\u30fc\u30b6\u30fc\u306e\u691c\u7d22\u8a9e\u53e5\u3068\u306e\u95a2\u9023\u6027\u306e\u9ad8\u3055\u3084\u3001LP \u3067\u306e\u64cd\u4f5c\u306e\u3057\u3084\u3059\u3055\u3068\u3044\u3063\u305f\u8981\u7d20\u304c\u8003\u616e\u3055\u308c\u307e\u3059\u3002\u30ad\u30fc\u30ef\u30fc\u30c9\u3068 LP \u306f\u95a2\u9023\u3057\u3066\u3044\u308b\u304c\u7121\u99c4\u306a\u60c5\u5831\u304c\u591a\u304f LP \u304c\u91cd\u3044\u5834\u5408\u306f\u3001LP \u3092\u5feb\u9069\u306a\u3082\u306e\u306b\u4fee\u6b63\u3057\u307e\u3057\u3087\u3046\u3002LP \u304c\u30ad\u30fc\u30ef\u30fc\u30c9\u3068\u5e83\u544a\u6587\u306b\u30de\u30c3\u30c1\u3057\u305f\u5185\u5bb9\u306b\u306a\u3063\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3084\u3001\u30dc\u30bf\u30f3\u306e\u8a2d\u7f6e\u500b\u6240\u3084\u5165\u529b\u30d5\u30a9\u30fc\u30e0\u306f\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u5229\u4fbf\u6027\u306e\u826f\u3044\u3082\u306e\u3067\u3042\u308b\u304b\u3069\u3046\u304b\u3001\u306a\u3069\u304c\u30c1\u30a7\u30c3\u30af\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u5165\u672d\u3059\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u3001LP \u306e\u5185\u5bb9\u304b\u3089\u9078\u5b9a\u3059\u308b\u306e\u3082\u3088\u3044\u8003\u3048\u3067\u3059\u3002\u3055\u3089\u306b\u3001\u65b0\u3057\u3044\u5165\u672d\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u8ffd\u52a0\u3059\u308b\u5834\u5408\u306b\u306f\u3001LP \u5185\u306b\u3082\u95a2\u9023\u306e\u3042\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u3068\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8ffd\u52a0\u3057<\/span>\u305f\u308a\u3001LP \u3092\u65b0\u3057\u304f\u8ffd\u52a0\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p>\u3055\u3089\u306b\u30a6\u30a7\u30d6\u30da\u30fc\u30b8\u81ea\u4f53\u306e\u8aad\u307f\u8fbc\u307f\u901f\u5ea6\u3001\u30e2\u30d0\u30a4\u30eb\u306b\u6700\u9069\u5316\u3055\u308c\u3066\u3044\u308b\u304b\u306a\u3069\u3001\u3088\u308a\u30c6\u30af\u30cb\u30ab\u30eb\u306a\u8981\u7d20\u3082\u8a55\u4fa1\u57fa\u6e96\u306b\u7d44\u307f\u8fbc\u307e\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"color:#ddd\" class=\"wp-block-atomic-blocks-ab-spacer ab-block-spacer ab-divider-solid ab-divider-size-1\"><hr style=\"height:30px\"\/><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u54c1\u8cea\u30b9\u30b3\u30a2\u306b\u95a2\u3059\u308b\u6ce8\u610f\u70b9<\/strong><\/h2>\n\n\n\n<p>\u5e83\u544a\u306e\u5165\u672d\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u306b\u76f4\u63a5\u4f5c\u7528\u3059\u308b\u306e\u304c\u3001\u5e83\u544a\u306e\u54c1\u8cea\u30b9\u30b3\u30a2\u3068\u3001\u5165\u672d\u30af\u30ea\u30c3\u30af\u5358\u4fa1\u3001\u5e83\u544a\u8868\u793a\u30aa\u30d7\u30b7\u30e7\u30f3\u306b\u306a\u308a\u307e\u3059\u3002\u5e83\u544a\u30aa\u30d7\u30b7\u30e7\u30f3\u306f\u3001Google \u5e83\u544a\u306e\u7ba1\u7406\u753b\u9762\u3067\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u306a\u3044\u305f\u3081\u3001\u5e83\u544a\u306e\u95a2\u9023\u6027\u3001\u63a8\u5b9a\u30af\u30ea\u30c3\u30af\u7387\u3001\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u5229\u4fbf\u6027\u306e\u8a55\u4fa1\u3092\u8ffd\u3044\u306a\u304c\u3089\u3001\u54c1\u8cea\u30b9\u30b3\u30a2\u3092\u6539\u5584\u3057\u3001\u3088\u308a\u5b89\u3044\u30af\u30ea\u30c3\u30af\u5358\u4fa1\u3067\u5165\u672d\u3067\u304d\u308b\u3088\u3046\u306b\u3001\u54c1\u8cea\u30b9\u30b3\u30a2\u3092\u610f\u8b58\u3057\u3066\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u5165\u672d\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u306b\u95a2\u3057\u3066\u306f\u3001<a href=\"https:\/\/v4ustaging.wpengine.com\/2020\/05\/15\/google-ads-pricing\/\">\u9023\u8f09\u7b2c 5 \u56de\u76ee\u300c Google \u5e83\u544a\u306e\u6599\u91d1\u306e\u4ed5\u7d44\u307f\u300d<\/a>\u3082\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<div style=\"color:#ddd\" class=\"wp-block-atomic-blocks-ab-spacer ab-block-spacer ab-divider-solid ab-divider-size-1\"><hr style=\"height:30px\"\/><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u54c1\u8cea\u30b9\u30b3\u30a2\u306e\u30c1\u30a7\u30c3\u30af\u65b9\u6cd5<\/strong><\/h2>\n\n\n\n<p>\u5b9f\u969b\u306b Google \u5e83\u544a\u306e\u7ba1\u7406\u753b\u9762\u3067\u54c1\u8cea\u30b9\u30b3\u30a2\u3092\u30c1\u30a7\u30c3\u30af\u3059\u308b\u306b\u306f\u6b21\u306e\u3088\u3046\u306b\u884c\u3044\u307e\u3059\u3002\u691c\u7d22\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3001\u4e00\u3064\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3001\u307e\u305f\u306f\u4e00\u3064\u306e\u5e83\u544a\u30b0\u30eb\u30fc\u30d7\u3092\u9078\u629e\u3057\u307e\u3059\u3002<strong>\u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9<\/strong>\u3092\u9078\u3073\u3001\u753b\u9762\u53f3\u306e<strong>\u8868\u793a\u9805\u76ee<\/strong>\u3092\u30af\u30ea\u30c3\u30af\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"548\" height=\"149\" src=\"https:\/\/v4ustaging.wpengine.com\/wp-content\/uploads\/2020\/06\/Screen-Shot-2020-06-10-at-1.45.49-PM.png\" alt=\"\" class=\"wp-image-5520\" srcset=\"https:\/\/voice4u.io\/wp-content\/uploads\/2020\/06\/Screen-Shot-2020-06-10-at-1.45.49-PM.png 548w, https:\/\/voice4u.io\/wp-content\/uploads\/2020\/06\/Screen-Shot-2020-06-10-at-1.45.49-PM-300x82.png 300w\" sizes=\"auto, (max-width: 548px) 100vw, 548px\" \/><\/figure>\n\n\n\n<div style=\"color:#ddd\" class=\"wp-block-atomic-blocks-ab-spacer ab-block-spacer ab-divider-solid ab-divider-size-1\"><hr style=\"height:30px\"\/><\/div>\n\n\n\n<p>\u8868\u793a\u9805\u76ee\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3059\u308b\u753b\u9762\u304c\u8868\u793a\u3055\u308c\u308b\u306e\u3067\u3001\u54c1\u8cea\u30b9\u30b3\u30a2\u306e\u30bb\u30af\u30b7\u30e7\u30f3\u304b\u3089\u3001\u54c1\u8cea\u30b9\u30b3\u30a2\u3001\u63a8\u5b9a\u30af\u30ea\u30c3\u30af\u7387\u3001\u5e83\u544a\u306e\u95a2\u9023\u6027\u3001\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u5229\u4fbf\u6027\u3092\u30c1\u30a7\u30c3\u30af\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"741\" src=\"https:\/\/v4ustaging.wpengine.com\/wp-content\/uploads\/2020\/06\/Screen-Shot-2020-06-10-at-1.46.18-PM-1024x741.png\" alt=\"\" class=\"wp-image-5521\" srcset=\"https:\/\/voice4u.io\/wp-content\/uploads\/2020\/06\/Screen-Shot-2020-06-10-at-1.46.18-PM-1024x741.png 1024w, https:\/\/voice4u.io\/wp-content\/uploads\/2020\/06\/Screen-Shot-2020-06-10-at-1.46.18-PM-300x217.png 300w, https:\/\/voice4u.io\/wp-content\/uploads\/2020\/06\/Screen-Shot-2020-06-10-at-1.46.18-PM-768x556.png 768w, https:\/\/voice4u.io\/wp-content\/uploads\/2020\/06\/Screen-Shot-2020-06-10-at-1.46.18-PM.png 1158w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"color:#ddd\" class=\"wp-block-atomic-blocks-ab-spacer ab-block-spacer ab-divider-solid ab-divider-size-1\"><hr style=\"height:30px\"\/><\/div>\n\n\n\n<p><strong>\u9069\u7528<\/strong>\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u3068\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u6a2a\u306b\u54c1\u8cea\u30b9\u30b3\u30a2\u306a\u3069\u304c\u8868\u793a\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"963\" height=\"576\" src=\"https:\/\/v4ustaging.wpengine.com\/wp-content\/uploads\/2020\/06\/Screen-Shot-2020-06-10-at-1.41.16-PM.png\" alt=\"\" class=\"wp-image-5522\" srcset=\"https:\/\/voice4u.io\/wp-content\/uploads\/2020\/06\/Screen-Shot-2020-06-10-at-1.41.16-PM.png 963w, https:\/\/voice4u.io\/wp-content\/uploads\/2020\/06\/Screen-Shot-2020-06-10-at-1.41.16-PM-300x179.png 300w, https:\/\/voice4u.io\/wp-content\/uploads\/2020\/06\/Screen-Shot-2020-06-10-at-1.41.16-PM-768x459.png 768w\" sizes=\"auto, (max-width: 963px) 100vw, 963px\" \/><\/figure>\n\n\n\n<div style=\"color:#ddd\" class=\"wp-block-atomic-blocks-ab-spacer ab-block-spacer ab-divider-solid ab-divider-size-1\"><hr style=\"height:30px\"\/><\/div>\n\n\n\n<p>\u63a8\u5b9a\u30af\u30ea\u30c3\u30af\u7387\u3001\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u5229\u4fbf\u6027\u3001\u5e83\u544a\u306e\u95a2\u9023\u6027\u306f\u3001\u5177\u4f53\u7684\u306a\u70b9\u6570\u3067\u306a\u304f<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u5e73\u5747\u3088\u308a\u4e0a<\/li><li>\u5e73\u5747\u7684<\/li><li>\u5e73\u5747\u3088\u308a\u4e0b<\/li><\/ul>\n\n\n\n<p>\u3068\u3044 3 \u6bb5\u968e\u3067\u8868\u3055\u308c\u307e\u3059\u3002\u3053\u306e\u8a55\u4fa1\u304c<strong>\u5e73\u5747\u3088\u308a\u4e0b<\/strong>\u3067\u5c1a\u4e14\u3064\u3001\u8868\u793a\u56de\u6570\uff08\u3042\u308b\u3044\u306f\u30af\u30ea\u30c3\u30af\u6570\u3084\u8cbb\u7528\uff09\u304c\u591a\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u304b\u3089\u6539\u5584\u3057\u3066\u3086\u304f\u3068\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u6539\u5584\u306b\u7e4b\u304c\u308a\u3084\u3059\u3044\u3067\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u3010\u9023\u8f09\u7b2c9\u56de\u3011 \u4eca\u56de\u306f\u691c\u7d22\u5e83\u544a\u3067\u7528\u3044\u3089\u308c\u308b\u91cd\u8981\u306a\u6307\u6a19\u3067\u3042\u308b\u54c1\u8cea\u30b9\u30b3\u30a2 (Quality Score, QS) \u306b\u3064\u3044\u3066\u3054\u7d39\u4ecb\u81f4\u3057\u307e\u3059\u3002<\/p>\n","protected":false},"author":3,"featured_media":5100,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_block_theme_hide_title":false,"footnotes":""},"categories":[28,46],"tags":[37,39,42,41,36,43,40],"class_list":{"0":"post-5095","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-digital-marketing","8":"category-google-ads","9":"tag-googlead","10":"tag-39","11":"tag-42","12":"tag-41","13":"tag-36","14":"tag-43","15":"tag-40","17":"with-featured-image"},"aioseo_notices":[],"featured_image_src":"https:\/\/voice4u.io\/wp-content\/uploads\/2020\/01\/\u30d6\u30ed\u30b0\u7528\u753b\u50cf-\u54c1\u8cea\u30b9\u30b3\u30a2.jpg","featured_image_src_square":"https:\/\/voice4u.io\/wp-content\/uploads\/2020\/01\/\u30d6\u30ed\u30b0\u7528\u753b\u50cf-\u54c1\u8cea\u30b9\u30b3\u30a2.jpg","author_info":{"display_name":"WebmasterVoice4u","author_link":"https:\/\/voice4u.io\/ja\/author\/v4u_web_admin\/"},"_links":{"self":[{"href":"https:\/\/voice4u.io\/ja\/wp-json\/wp\/v2\/posts\/5095","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/voice4u.io\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/voice4u.io\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/voice4u.io\/ja\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/voice4u.io\/ja\/wp-json\/wp\/v2\/comments?post=5095"}],"version-history":[{"count":0,"href":"https:\/\/voice4u.io\/ja\/wp-json\/wp\/v2\/posts\/5095\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/voice4u.io\/ja\/wp-json\/wp\/v2\/media\/5100"}],"wp:attachment":[{"href":"https:\/\/voice4u.io\/ja\/wp-json\/wp\/v2\/media?parent=5095"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/voice4u.io\/ja\/wp-json\/wp\/v2\/categories?post=5095"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/voice4u.io\/ja\/wp-json\/wp\/v2\/tags?post=5095"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}