\u5e83\u544a\u8cbb\u304c\u8ab2\u91d1\u3055\u308c\u308b\u65b9\u5f0f\uff1a\u30af\u30ea\u30c3\u30af\u8ab2\u91d1<\/strong><\/h2>\n\n\n\n\u30af\u30ea\u30c3\u30af\u8ab2\u91d1\u3068\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30af\u30ea\u30c3\u30af\u3059\u308b\u3054\u3068\u306b\u5e83\u544a\u8cbb\u304c\u8ab2\u91d1\u3055\u308c\u308b\u65b9\u5f0f\u3067\u3059\u3002 Google \u3084 Yahoo! \u3067\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u691c\u7d22\u3057\u305f\u969b\u306b\u3001\u30da\u30fc\u30b8\u4e0a\u90e8\u306b\u8868\u793a\u3055\u308c\u308b\u30c6\u30ad\u30b9\u30c8\u5e83\u544a\uff08\u3010\u5e83\u544a\u3011\u3068\u3044\u3046\u8868\u793a\u304c\u3064\u3044\u3066\u3044\u308b\u3082\u306e\uff09\u3084\u30d0\u30ca\u30fc\u5e83\u544a\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u6642\u70b9\u3067\u5e83\u544a\u6599\u91d1\u304c\u767a\u751f\u3057\u307e\u3059\u3002\u5e83\u544a\u304c\u30af\u30ea\u30c3\u30af\u3055\u308c\u308b\u5ea6\u306b\u5e83\u544a\u8cbb\u304c\u767a\u751f\u3059\u308b\u305f\u3081\u3001\u88cf\u3092\u8fd4\u305b\u3070\u4f55\u56de\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u3066\u3082\u3001\u30af\u30ea\u30c3\u30af\u3055\u308c\u306a\u3044\u9650\u308a\u5e83\u544a\u8cbb\u306f\u304b\u304b\u308a\u307e\u305b\u3093\u3002<\/span><\/p>\n\n\n\n\u3055\u3089\u306b\u3001\u81ea\u793e\u30b5\u30a4\u30c8\u3078\u306e\u6d41\u5165\u304c\u5e83\u544a\u306e\u30af\u30ea\u30c3\u30af\u304b\u3089\u3068\u660e\u78ba\u306a\u305f\u3081\u3001\u305d\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u5bb9\u6613\u306b\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001Google Analytics \u3067\u306f\u3001\u6d41\u5165\u306e\u30bd\u30fc\u30b9\/\u30e1\u30c7\u30a3\u30a2\u304c\u3001google\/cpc \u306e\u3088\u3046\u306b\u4e00\u773c\u3067\u533a\u5225\u304c\u3064\u304d\u307e\u3059\u3002<\/span><\/p>\n\n\n\n\u4e00\u65b9\u3001\u30af\u30ea\u30c3\u30af\u8ab2\u91d1\u306e\u30c7\u30e1\u30ea\u30c3\u30c8\u306f\u3001\u7af6\u5408\u304c\u591a\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u306f\u5e83\u544a\u8cbb\u304c\u9ad8\u304f\u306a\u308b\u70b9\u3067\u3059\u3002\u307e\u305f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30af\u30ea\u30c3\u30af\u3059\u308b\u6570\u306b\u6bd4\u4f8b\u3057\u3066\u5e83\u544a\u8cbb\u304c\u4e88\u5b9a\u4ee5\u4e0a\u306b\u81a8\u3089\u3093\u3067\u3057\u307e\u3046\uff08\u307e\u305f\u306f\u898b\u901a\u3057\u3088\u308a\u65e9\u304f\u4e88\u7b97\u306e\u4e0a\u9650\u306b\u9054\u3059\u308b\uff09\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u5e83\u544a\u3092\u51fa\u7a3f\u3057\u305f\u6570\u65e5\u306f\u3001\u30af\u30ea\u30c3\u30af\u6570\u306e\u52d5\u5411\u306a\u3069\u3092\u6ce8\u610f\u6df1\u304f\u78ba\u8a8d\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n\n\n\n![\"\"\/](\"https:\/\/v4ustaging.wpengine.com\/wp-content\/uploads\/2019\/12\/\u30d6\u30ed\u30b0\u7528\u753b\u50cf10-1.png\")
<\/figure>\n\n\n\n
<\/div>\n\n\n\n\u5e83\u544a\u8cbb\u304c\u8ab2\u91d1\u3055\u308c\u308b\u65b9\u5f0f\uff1a\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u8ab2\u91d1<\/strong><\/h2>\n\n\n\n\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u8ab2\u91d1\u3068\u306f\u3001\u5e83\u544a\u304c 1,000 \u56de\u8868\u793a\u3055\u308c\u308b\u3054\u3068\u306b\u5e83\u544a\u8cbb\u304c\u8ab2\u91d1\u3055\u308c\u308b\u65b9\u5f0f\u3067\u3059\uff08\u6ce8\uff1a\u914d\u4fe1\u3059\u308b\u5a92\u4f53\u306b\u3088\u3063\u3066\u56de\u6570\u306e\u898f\u5b9a\u304c\u7570\u306a\u308a\u307e\u3059\uff09\u3002\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u3084 SNS \u5e83\u544a\u306a\u3069\u3067\u591a\u304f\u63a1\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u8cfc\u5165\u3084\u304a\u554f\u3044\u5408\u308f\u305b\u306a\u3069\u306e\u30e6\u30fc\u30b6\u30fc\u30a2\u30af\u30c6\u30a3\u30d3\u30c6\u30a3\u304c\u76ee\u7684\u3067\u306f\u306a\u304f\u3001\u5468\u77e5\u304c\u76ee\u7684\u3067\u3001\u5e83\u544a\u3092\u305f\u304f\u3055\u3093\u306e\u4eba\u306b\u898b\u3066\u307b\u3057\u3044\u6642\u306b\u9069\u3057\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n\n\n\n\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u8ab2\u91d1\u306e\u30e1\u30ea\u30c3\u30c8\u306f\u3001\u30af\u30ea\u30c3\u30af\u6570\u306b\u5de6\u53f3\u3055\u308c\u306a\u3044\u305f\u3081\u3001\u5e83\u544a\u8cbb\u304c\u304b\u304b\u308a\u3059\u304e\u3066\u3057\u307e\u3046\u3088\u3046\u306a\u30af\u30ea\u30c3\u30af\u7387\u306e\u9ad8\u3044\u5e83\u544a\u3067\u3082\u5e83\u544a\u8cbb\u3092\u6291\u3048\u3066\u904b\u7528\u304c\u3067\u304d\u308b\u70b9\u3067\u3059\u3002\u4e00\u65b9\u3067\u30c7\u30e1\u30ea\u30c3\u30c8\u306f\u3001\u8868\u793a\u306b\u5bfe\u3057\u3066\u8ab2\u91d1\u304c\u3055\u308c\u308b\u305f\u3081\u3001\u30b5\u30a4\u30c8\u3078\u306e\u6d41\u5165\u3084\u304a\u554f\u3044\u5408\u308f\u305b\u306a\u3069\u306e\u5177\u4f53\u7684\u306a\u30a2\u30af\u30c6\u30a3\u30d3\u30c6\u30a3\u3078\u306e\u7e4b\u304c\u308a\u3082\u671f\u5f85\u3055\u308c\u308b\u5834\u5408\u306f\u7279\u306b\u3001\u304a\u5ba2\u69d8\u304c\u30af\u30ea\u30c3\u30af\u3057\u305f\u304f\u306a\u308b\u3088\u3046\u306b\u5de5\u592b\u3057\u3066\u5e83\u544a\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u307e\u305f\u3001\u30af\u30ea\u30c3\u30af\u8ab2\u91d1\u3068\u306f\u53cd\u5bfe\u306b\u6210\u679c\u304c\u5206\u304b\u308a\u306b\u304f\u3044\u305f\u3081\u3001\u5e83\u544a\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u5206\u6790\u304c\u96e3\u3057\u3044\u3067\u3059\u3002<\/span><\/p>\n\n\n\n![\"\"\/](\"https:\/\/v4ustaging.wpengine.com\/wp-content\/uploads\/2019\/12\/\u30d6\u30ed\u30b0\u7528\u753b\u50cf\u2461.png\")
<\/figure>\n\n\n\n
<\/div>\n\n\n\nGoogle \u5e83\u544a\u306e\u63b2\u8f09\u5834\u6240\u53d6\u308a\u3068\u30aa\u30fc\u30af\u30b7\u30e7\u30f3<\/strong><\/span><\/h2>\n\n\n\n\u305d\u308c\u3067\u306f\u3001\u3069\u306e\u3088\u3046\u306b\u3057\u3066\u63b2\u8f09\u3055\u308c\u308b\u5e83\u544a\u304a\u3088\u3073\u305d\u306e\u63b2\u8f09\u5834\u6240 (\u30dd\u30b8\u30b7\u30e7\u30f3) \u306f\u6c7a\u5b9a\u3055\u308c\u308b\u306e\u3067\u3057\u3087\u3046\u304b?<\/span><\/p>\n\n\n\n\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u898b\u3066\u3069\u306e\u5e83\u544a\u304c\u3069\u306e\u9806\u756a\u3067\u8868\u793a\u3055\u308c\u308b\u304b\u306f\u3001\u5e83\u544a\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u306b\u3088\u3063\u3066\u6c7a\u5b9a\u3055\u308c\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u691c\u7d22\u3059\u308b\u305f\u3073\u306b\u6bce\u56de\u884c\u308f\u308c\u3066\u3044\u307e\u3059\u3002\u3069\u306e\u9806\u756a\u304b\u306f\u3001\u5e83\u544a\u30e9\u30f3\u30af (Ad Rank) \u3068\u547c\u3070\u308c\u307e\u3059\u3002\u5e83\u544a\u30e9\u30f3\u30af<\/span>\u306e\u8a08\u7b97\u306b\u306f\u3001\u3044\u304f\u3089\u304a\u91d1\u3092\u6255\u3048\u308b\u304b\u3068\u3044\u3046\u5165\u672d\u91d1\u984d\uff08\u30af\u30ea\u30c3\u30af\u5358\u4fa1\uff09\u306b\u52a0\u3048\u3066\u3001\u5e83\u544a\u306e\u54c1\u8cea\u30b9\u30b3\u30a2 (Quality Score)<\/strong> \u3082\u8003\u616e\u3055\u308c\u307e\u3059\u3002\u5168\u3066\u306e\u5e83\u544a\u306f\u3001\u5e83\u544a\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u306e\u305f\u3073 (\u3064\u307e\u308a\u3001\u8ab0\u304b\u304cGoogle\u691c\u7d22\u3092\u3057\u305f\u30bf\u30a4\u30df\u30f3\u30b0) \u306b\u5e83\u544a\u30e9\u30f3\u30af\u304c\u8a08\u7b97\u3055\u308c\u3001\u5e83\u544a\u30e9\u30f3\u30af\u3092\u3082\u3068\u306b\u63b2\u8f09\u306e\u53ef\u5426\u3068\u63b2\u8f09\u9806\u4f4d\u304c\u6c7a\u5b9a\u3055\u308c\u307e\u3059\u3002<\/span>\u54c1\u8cea\u30b9\u30b3\u30a2\u306f\u30011 – 10 \u70b9\u306e\u9593\u3067\u81ea\u52d5\u7684\u306b\u8a08\u7b97\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n\u5165\u672d\u91d1\u984d\u3068\u306f\u30011 \u30af\u30ea\u30c3\u30af\u306b\u5bfe\u3057\u3066\u6700\u5927\u3044\u304f\u3089\u307e\u3067\u652f\u6255\u3048\u308b\u304b\u30011,000 \u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3042\u305f\u308a\u3044\u304f\u3089\u307e\u3067\u652f\u6255\u3048\u308b\u304b\u3001\u5e83\u544a\u4e3b\u304c\u8a2d\u5b9a\u3059\u308b\u91d1\u984d\u306e\u3053\u3068\u3067\u3059\u3002\u4e0a\u9650\u30af\u30ea\u30c3\u30af\u5358\u4fa1\uff08 \u4e0a\u9650CPC, Cost Per Click\uff09\u3068\u547c\u3076\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002\u624b\u52d5\u5165\u672d\u6226\u7565<\/strong>\u3092\u4f7f\u7528\u3059\u308b\u3068\u304d\u306f\u7279\u306b\u3001\u5165\u672d\u91d1\u984d\u306b\u306f\u30011 \u30af\u30ea\u30c3\u30af\u3067\u652f\u6255\u3063\u3066\u3082\u826f\u3044\u91d1\u984d\u3088\u308a10-20%\u306f\u9ad8\u3081\u306b\u8a2d\u5b9a\u3059\u308b\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n\n\n\n\u4e00\u65b9\u3001\u54c1\u8cea\u30b9\u30b3\u30a2<\/strong>\u3092\u6c7a\u3081\u308b 3 \u5927\u8981\u7d20\u306f\u3001\u4ee5\u4e0b\u306b\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n\n\n\n- \u63a8\u5b9a\u30af\u30ea\u30c3\u30af\u7387<\/strong>: \u5165\u672d\u5358\u4fa1\u306b\u5bfe\u3057\u3066\u3001\u5e83\u544a\u304c\u30af\u30ea\u30c3\u30af\u3055\u308c\u308b\u53ef\u80fd\u6027\u306e\u9ad8\u3055<\/span><\/li>
- \u5e83\u544a\u306e\u95a2\u9023\u6027<\/strong>: \u691c\u7d22\u5185\u5bb9\u306b\u8fbc\u3081\u3089\u308c\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u610f\u56f3\u3068\u5e83\u544a\u3068\u306e\u4e00\u81f4\u306e\u5ea6\u5408<\/span><\/li>
- \u5e83\u544a\u306e\u30ea\u30f3\u30af\u5148 (\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8) \u306e\u5229\u4fbf\u6027<\/strong>: \u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u306e\u30da\u30fc\u30b8\u306e\u95a2\u9023\u6027\u3001\u60c5\u5831\u306e\u900f\u660e\u6027\u3001\u64cd\u4f5c\u6027<\/span><\/li><\/ol>\n\n\n\n
\u57fa\u672c\u7684\u306b\u5e83\u544a\u30e9\u30f3\u30af\u306f\u300c\u5165\u672d\u91d1\u984d\u300d\u3068\u300c\u5e83\u544a\u30e9\u30f3\u30af\u300d\u3092\u639b\u3051\u3066\u7b97\u51fa\u3055\u308c\u307e\u3059<\/span><\/p>\n\n\n\n\u300c\u5165\u672d\u91d1\u984d\u300d\u00d7\u300c\u54c1\u8cea\u30b9\u30b3\u30a2\u300d\uff1d \u5e83\u544a\u30e9\u30f3\u30af<\/strong><\/span><\/p>\n\n\n\n\u305d\u3057\u3066\u3001\u5e83\u544a\u30e9\u30f3\u30af\u304c\u9ad8\u3044\u307b\u3046\u304c\u63b2\u8f09\u9806\u4f4d\u306f\u9ad8\u304f\u306a\u308a<\/span>\u3001\u3064\u307e\u308a\u691c\u7d22\u7d50\u679c\u306e\u4e0a\u4f4d\u3001\u30da\u30fc\u30b8\u306e\u4e0a\u90e8\u306b\u63b2\u8f09\u3055\u308c\u307e\u3059\u3002\u54c1\u8cea\u30b9\u30b3\u30a2\u306e\u826f\u3057\u60aa\u3057\u304c\u3001\u5e83\u544a\u63b2\u8f09\u306b\u5927\u304d\u304f\u5f71\u97ff\u3057\u307e\u3059\u3002<\/p>\n\n\n\n\u5e83\u544a\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u306e\u4e00\u4f8b\u304c\u4e0b\u306e\u56f3\u306b\u306a\u308a\u307e\u3059\u3002 A \u4f1a\u793e\u306e\u5e83\u544a\u30e9\u30f3\u30af\u304c 20 \uff08\u54c1\u8cea\u30b9\u30b3\u30a2\uff1a10 \u00d7 \u6700\u5927\u5165\u672d\u5358\u4fa1\uff1a 200 \u5186 \uff09\u306e\u305f\u3081\u3001\u5e83\u544a\u304c\u30e6\u30fc\u30b6\u30fc\u304c\u691c\u7d22\u3057\u305f\u969b\u306b\u4e00\u756a\u521d\u3081\u306b\u76ee\u306b\u4ed8\u304f\u4e00\u756a\u4e0a\u306b\u63b2\u8f09\u3055\u308c\u307e\u3059\u3002\u306a\u304a\u3001 A \u4f1a\u793e\u304c\u652f\u6255\u3046\u30af\u30ea\u30c3\u30af\u8ab2\u91d1\u306f\u3001 \u6700\u5927\u5165\u672d\u5358\u4fa1\u3068\u3057\u3066\u8a2d\u5b9a\u3057\u305f 200 \u5186 \u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/span><\/p>\n\n\n\n\u305d\u306e\u8a08\u7b97\u65b9\u6cd5\u306f\u3001<\/span><\/p>\n\n\n\n[\u5b9f\u969b\u306b\u652f\u6255\u3046\u30af\u30ea\u30c3\u30af\u5358\u4fa1] = [\u6b21\u4f4d\u306eAd\u30e9\u30f3\u30af] \/ [\u81ea\u5206\u306e\u54c1\u8cea\u30b9\u30b3\u30a2] + 1\u5186<\/strong> <\/span><\/p>\n\n\n\n\u306b\u306a\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u4eca\u56de\u306e\u5834\u5408 A \u4f1a\u793e\u304c\u652f\u6255\u3046\u91d1\u984d\u306f\u3001<\/span><\/p>\n\n\n\n- \u6b21\u4f4d\u306eAd\u30e9\u30f3\u30af = B\u4f1a\u793e\u306eAd\u30e9\u30f3\u30af = 1800<\/li>
- A\u4f1a\u793e\u306e\u54c1\u8cea\u30b9\u30b3\u30a2 = 10<\/li><\/ul>\n\n\n\n
\u3088\u3063\u3066\u30011800 \u00f7 10 + 1 = 181 \u5186<\/span><\/strong> <\/strong>\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n![\"\"](\"https:\/\/v4ustaging.wpengine.com\/wp-content\/uploads\/2020\/05\/\u30d6\u30ed\u30b0\u7528\u753b\u50cf45.png\")
<\/figure>\n\n\n\n\u306a\u304a\u3001\u5b9f\u969b\u306e\u5e83\u544a\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u3067\u306f\u3001\u5165\u672d\u91d1\u984d\u304a\u3088\u3073\u4e0a\u8a18\u306e 3 \u8981\u7d20\u306b\u52a0\u3048\u3001\u3055\u307e\u3056\u307e\u306a\u8981\u7d20\u306b\u57fa\u3065\u3044\u3066\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u5e83\u544a\u30e9\u30f3\u30af\u304c\u7b97\u51fa\u3055\u308c\u307e\u3059\u3002<\/span><\/p>\n\n\n\n\u54c1\u8cea\u30b9\u30b3\u30a2\u306b\u3064\u3044\u3066\u306f\u3001\u307e\u305f\u5225\u306e\u30a8\u30f3\u30c8\u30ea\u30fc\u3067\u3054\u7d39\u4ecb\u81f4\u3057\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"
\u3010\u9023\u8f09\u7b2c5\u56de\u3011 \u4eca\u56de\u306f Google \u5e83\u544a\u306b\u304a\u3051\u308b\u8ab2\u91d1\u306e\u65b9\u5f0f\u306b\u3064\u3044\u3066\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002\u4e00\u822c\u306b\u30aa\u30f3\u30e9\u30a4\u30f3\u5e83\u544a\u306e\u8ab2\u91d1\u65b9\u5f0f\u306b\u306f\u3001\u300c\u30af\u30ea\u30c3\u30af\u8ab2\u91d1\u300d\u3068\u300c\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u8ab2\u91d1\u300d\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n","protected":false},"author":3,"featured_media":5051,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_block_theme_hide_title":false,"footnotes":""},"categories":[28,46],"tags":[37,39,42,41,36,43,40],"class_list":{"0":"post-5007","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-digital-marketing","8":"category-google-ads","9":"tag-googlead","10":"tag-39","11":"tag-42","12":"tag-41","13":"tag-36","14":"tag-43","15":"tag-40","17":"with-featured-image"},"aioseo_notices":[],"featured_image_src":"https:\/\/voice4u.io\/wp-content\/uploads\/2020\/01\/\u30d6\u30ed\u30b0\u7528\u753b\u50cf-\u6599\u91d1\u4f53\u7cfb-scaled.jpg","featured_image_src_square":"https:\/\/voice4u.io\/wp-content\/uploads\/2020\/01\/\u30d6\u30ed\u30b0\u7528\u753b\u50cf-\u6599\u91d1\u4f53\u7cfb-scaled.jpg","author_info":{"display_name":"WebmasterVoice4u","author_link":"https:\/\/voice4u.io\/ja\/author\/v4u_web_admin\/"},"_links":{"self":[{"href":"https:\/\/voice4u.io\/ja\/wp-json\/wp\/v2\/posts\/5007","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/voice4u.io\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/voice4u.io\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/voice4u.io\/ja\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/voice4u.io\/ja\/wp-json\/wp\/v2\/comments?post=5007"}],"version-history":[{"count":0,"href":"https:\/\/voice4u.io\/ja\/wp-json\/wp\/v2\/posts\/5007\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/voice4u.io\/ja\/wp-json\/wp\/v2\/media\/5051"}],"wp:attachment":[{"href":"https:\/\/voice4u.io\/ja\/wp-json\/wp\/v2\/media?parent=5007"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/voice4u.io\/ja\/wp-json\/wp\/v2\/categories?post=5007"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/voice4u.io\/ja\/wp-json\/wp\/v2\/tags?post=5007"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\u3055\u3089\u306b\u3001\u81ea\u793e\u30b5\u30a4\u30c8\u3078\u306e\u6d41\u5165\u304c\u5e83\u544a\u306e\u30af\u30ea\u30c3\u30af\u304b\u3089\u3068\u660e\u78ba\u306a\u305f\u3081\u3001\u305d\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u5bb9\u6613\u306b\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001Google Analytics \u3067\u306f\u3001\u6d41\u5165\u306e\u30bd\u30fc\u30b9\/\u30e1\u30c7\u30a3\u30a2\u304c\u3001google\/cpc \u306e\u3088\u3046\u306b\u4e00\u773c\u3067\u533a\u5225\u304c\u3064\u304d\u307e\u3059\u3002<\/span><\/p>\n\n\n\n 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\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u8ab2\u91d1\u3068\u306f\u3001\u5e83\u544a\u304c 1,000 \u56de\u8868\u793a\u3055\u308c\u308b\u3054\u3068\u306b\u5e83\u544a\u8cbb\u304c\u8ab2\u91d1\u3055\u308c\u308b\u65b9\u5f0f\u3067\u3059\uff08\u6ce8\uff1a\u914d\u4fe1\u3059\u308b\u5a92\u4f53\u306b\u3088\u3063\u3066\u56de\u6570\u306e\u898f\u5b9a\u304c\u7570\u306a\u308a\u307e\u3059\uff09\u3002\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u3084 SNS \u5e83\u544a\u306a\u3069\u3067\u591a\u304f\u63a1\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u8cfc\u5165\u3084\u304a\u554f\u3044\u5408\u308f\u305b\u306a\u3069\u306e\u30e6\u30fc\u30b6\u30fc\u30a2\u30af\u30c6\u30a3\u30d3\u30c6\u30a3\u304c\u76ee\u7684\u3067\u306f\u306a\u304f\u3001\u5468\u77e5\u304c\u76ee\u7684\u3067\u3001\u5e83\u544a\u3092\u305f\u304f\u3055\u3093\u306e\u4eba\u306b\u898b\u3066\u307b\u3057\u3044\u6642\u306b\u9069\u3057\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n\n\n\n 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\u305d\u308c\u3067\u306f\u3001\u3069\u306e\u3088\u3046\u306b\u3057\u3066\u63b2\u8f09\u3055\u308c\u308b\u5e83\u544a\u304a\u3088\u3073\u305d\u306e\u63b2\u8f09\u5834\u6240 (\u30dd\u30b8\u30b7\u30e7\u30f3) \u306f\u6c7a\u5b9a\u3055\u308c\u308b\u306e\u3067\u3057\u3087\u3046\u304b?<\/span><\/p>\n\n\n\n \u30e6\u30fc\u30b6\u30fc\u304b\u3089\u898b\u3066\u3069\u306e\u5e83\u544a\u304c\u3069\u306e\u9806\u756a\u3067\u8868\u793a\u3055\u308c\u308b\u304b\u306f\u3001\u5e83\u544a\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u306b\u3088\u3063\u3066\u6c7a\u5b9a\u3055\u308c\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u691c\u7d22\u3059\u308b\u305f\u3073\u306b\u6bce\u56de\u884c\u308f\u308c\u3066\u3044\u307e\u3059\u3002\u3069\u306e\u9806\u756a\u304b\u306f\u3001\u5e83\u544a\u30e9\u30f3\u30af (Ad Rank) \u3068\u547c\u3070\u308c\u307e\u3059\u3002\u5e83\u544a\u30e9\u30f3\u30af<\/span>\u306e\u8a08\u7b97\u306b\u306f\u3001\u3044\u304f\u3089\u304a\u91d1\u3092\u6255\u3048\u308b\u304b\u3068\u3044\u3046\u5165\u672d\u91d1\u984d\uff08\u30af\u30ea\u30c3\u30af\u5358\u4fa1\uff09\u306b\u52a0\u3048\u3066\u3001\u5e83\u544a\u306e\u54c1\u8cea\u30b9\u30b3\u30a2 (Quality Score)<\/strong> \u3082\u8003\u616e\u3055\u308c\u307e\u3059\u3002\u5168\u3066\u306e\u5e83\u544a\u306f\u3001\u5e83\u544a\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u306e\u305f\u3073 (\u3064\u307e\u308a\u3001\u8ab0\u304b\u304cGoogle\u691c\u7d22\u3092\u3057\u305f\u30bf\u30a4\u30df\u30f3\u30b0) \u306b\u5e83\u544a\u30e9\u30f3\u30af\u304c\u8a08\u7b97\u3055\u308c\u3001\u5e83\u544a\u30e9\u30f3\u30af\u3092\u3082\u3068\u306b\u63b2\u8f09\u306e\u53ef\u5426\u3068\u63b2\u8f09\u9806\u4f4d\u304c\u6c7a\u5b9a\u3055\u308c\u307e\u3059\u3002<\/span>\u54c1\u8cea\u30b9\u30b3\u30a2\u306f\u30011 – 10 \u70b9\u306e\u9593\u3067\u81ea\u52d5\u7684\u306b\u8a08\u7b97\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n \u5165\u672d\u91d1\u984d\u3068\u306f\u30011 \u30af\u30ea\u30c3\u30af\u306b\u5bfe\u3057\u3066\u6700\u5927\u3044\u304f\u3089\u307e\u3067\u652f\u6255\u3048\u308b\u304b\u30011,000 \u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3042\u305f\u308a\u3044\u304f\u3089\u307e\u3067\u652f\u6255\u3048\u308b\u304b\u3001\u5e83\u544a\u4e3b\u304c\u8a2d\u5b9a\u3059\u308b\u91d1\u984d\u306e\u3053\u3068\u3067\u3059\u3002\u4e0a\u9650\u30af\u30ea\u30c3\u30af\u5358\u4fa1\uff08 \u4e0a\u9650CPC, Cost Per Click\uff09\u3068\u547c\u3076\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002\u624b\u52d5\u5165\u672d\u6226\u7565<\/strong>\u3092\u4f7f\u7528\u3059\u308b\u3068\u304d\u306f\u7279\u306b\u3001\u5165\u672d\u91d1\u984d\u306b\u306f\u30011 \u30af\u30ea\u30c3\u30af\u3067\u652f\u6255\u3063\u3066\u3082\u826f\u3044\u91d1\u984d\u3088\u308a10-20%\u306f\u9ad8\u3081\u306b\u8a2d\u5b9a\u3059\u308b\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n\n\n\n \u4e00\u65b9\u3001\u54c1\u8cea\u30b9\u30b3\u30a2<\/strong>\u3092\u6c7a\u3081\u308b 3 \u5927\u8981\u7d20\u306f\u3001\u4ee5\u4e0b\u306b\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n\n\n\n \u57fa\u672c\u7684\u306b\u5e83\u544a\u30e9\u30f3\u30af\u306f\u300c\u5165\u672d\u91d1\u984d\u300d\u3068\u300c\u5e83\u544a\u30e9\u30f3\u30af\u300d\u3092\u639b\u3051\u3066\u7b97\u51fa\u3055\u308c\u307e\u3059<\/span><\/p>\n\n\n\n \u300c\u5165\u672d\u91d1\u984d\u300d\u00d7\u300c\u54c1\u8cea\u30b9\u30b3\u30a2\u300d\uff1d \u5e83\u544a\u30e9\u30f3\u30af<\/strong><\/span><\/p>\n\n\n\n \u305d\u3057\u3066\u3001\u5e83\u544a\u30e9\u30f3\u30af\u304c\u9ad8\u3044\u307b\u3046\u304c\u63b2\u8f09\u9806\u4f4d\u306f\u9ad8\u304f\u306a\u308a<\/span>\u3001\u3064\u307e\u308a\u691c\u7d22\u7d50\u679c\u306e\u4e0a\u4f4d\u3001\u30da\u30fc\u30b8\u306e\u4e0a\u90e8\u306b\u63b2\u8f09\u3055\u308c\u307e\u3059\u3002\u54c1\u8cea\u30b9\u30b3\u30a2\u306e\u826f\u3057\u60aa\u3057\u304c\u3001\u5e83\u544a\u63b2\u8f09\u306b\u5927\u304d\u304f\u5f71\u97ff\u3057\u307e\u3059\u3002<\/p>\n\n\n\n \u5e83\u544a\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u306e\u4e00\u4f8b\u304c\u4e0b\u306e\u56f3\u306b\u306a\u308a\u307e\u3059\u3002 A \u4f1a\u793e\u306e\u5e83\u544a\u30e9\u30f3\u30af\u304c 20 \uff08\u54c1\u8cea\u30b9\u30b3\u30a2\uff1a10 \u00d7 \u6700\u5927\u5165\u672d\u5358\u4fa1\uff1a 200 \u5186 \uff09\u306e\u305f\u3081\u3001\u5e83\u544a\u304c\u30e6\u30fc\u30b6\u30fc\u304c\u691c\u7d22\u3057\u305f\u969b\u306b\u4e00\u756a\u521d\u3081\u306b\u76ee\u306b\u4ed8\u304f\u4e00\u756a\u4e0a\u306b\u63b2\u8f09\u3055\u308c\u307e\u3059\u3002\u306a\u304a\u3001 A \u4f1a\u793e\u304c\u652f\u6255\u3046\u30af\u30ea\u30c3\u30af\u8ab2\u91d1\u306f\u3001 \u6700\u5927\u5165\u672d\u5358\u4fa1\u3068\u3057\u3066\u8a2d\u5b9a\u3057\u305f 200 \u5186 \u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/span><\/p>\n\n\n\n \u305d\u306e\u8a08\u7b97\u65b9\u6cd5\u306f\u3001<\/span><\/p>\n\n\n\n [\u5b9f\u969b\u306b\u652f\u6255\u3046\u30af\u30ea\u30c3\u30af\u5358\u4fa1] = [\u6b21\u4f4d\u306eAd\u30e9\u30f3\u30af] \/ [\u81ea\u5206\u306e\u54c1\u8cea\u30b9\u30b3\u30a2] + 1\u5186<\/strong> <\/span><\/p>\n\n\n\n \u306b\u306a\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u4eca\u56de\u306e\u5834\u5408 A \u4f1a\u793e\u304c\u652f\u6255\u3046\u91d1\u984d\u306f\u3001<\/span><\/p>\n\n\n\n \u3088\u3063\u3066\u30011800 \u00f7 10 + 1 = 181 \u5186<\/span><\/strong> <\/strong>\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n \u306a\u304a\u3001\u5b9f\u969b\u306e\u5e83\u544a\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u3067\u306f\u3001\u5165\u672d\u91d1\u984d\u304a\u3088\u3073\u4e0a\u8a18\u306e 3 \u8981\u7d20\u306b\u52a0\u3048\u3001\u3055\u307e\u3056\u307e\u306a\u8981\u7d20\u306b\u57fa\u3065\u3044\u3066\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u5e83\u544a\u30e9\u30f3\u30af\u304c\u7b97\u51fa\u3055\u308c\u307e\u3059\u3002<\/span><\/p>\n\n\n\n \u54c1\u8cea\u30b9\u30b3\u30a2\u306b\u3064\u3044\u3066\u306f\u3001\u307e\u305f\u5225\u306e\u30a8\u30f3\u30c8\u30ea\u30fc\u3067\u3054\u7d39\u4ecb\u81f4\u3057\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":" \u3010\u9023\u8f09\u7b2c5\u56de\u3011 \u4eca\u56de\u306f Google \u5e83\u544a\u306b\u304a\u3051\u308b\u8ab2\u91d1\u306e\u65b9\u5f0f\u306b\u3064\u3044\u3066\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002\u4e00\u822c\u306b\u30aa\u30f3\u30e9\u30a4\u30f3\u5e83\u544a\u306e\u8ab2\u91d1\u65b9\u5f0f\u306b\u306f\u3001\u300c\u30af\u30ea\u30c3\u30af\u8ab2\u91d1\u300d\u3068\u300c\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u8ab2\u91d1\u300d\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n","protected":false},"author":3,"featured_media":5051,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_block_theme_hide_title":false,"footnotes":""},"categories":[28,46],"tags":[37,39,42,41,36,43,40],"class_list":{"0":"post-5007","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-digital-marketing","8":"category-google-ads","9":"tag-googlead","10":"tag-39","11":"tag-42","12":"tag-41","13":"tag-36","14":"tag-43","15":"tag-40","17":"with-featured-image"},"aioseo_notices":[],"featured_image_src":"https:\/\/voice4u.io\/wp-content\/uploads\/2020\/01\/\u30d6\u30ed\u30b0\u7528\u753b\u50cf-\u6599\u91d1\u4f53\u7cfb-scaled.jpg","featured_image_src_square":"https:\/\/voice4u.io\/wp-content\/uploads\/2020\/01\/\u30d6\u30ed\u30b0\u7528\u753b\u50cf-\u6599\u91d1\u4f53\u7cfb-scaled.jpg","author_info":{"display_name":"WebmasterVoice4u","author_link":"https:\/\/voice4u.io\/ja\/author\/v4u_web_admin\/"},"_links":{"self":[{"href":"https:\/\/voice4u.io\/ja\/wp-json\/wp\/v2\/posts\/5007","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/voice4u.io\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/voice4u.io\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/voice4u.io\/ja\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/voice4u.io\/ja\/wp-json\/wp\/v2\/comments?post=5007"}],"version-history":[{"count":0,"href":"https:\/\/voice4u.io\/ja\/wp-json\/wp\/v2\/posts\/5007\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/voice4u.io\/ja\/wp-json\/wp\/v2\/media\/5051"}],"wp:attachment":[{"href":"https:\/\/voice4u.io\/ja\/wp-json\/wp\/v2\/media?parent=5007"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/voice4u.io\/ja\/wp-json\/wp\/v2\/categories?post=5007"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/voice4u.io\/ja\/wp-json\/wp\/v2\/tags?post=5007"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<\/figure>\n\n\n\n
<\/div>\n\n\n\n\u5e83\u544a\u8cbb\u304c\u8ab2\u91d1\u3055\u308c\u308b\u65b9\u5f0f\uff1a\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u8ab2\u91d1<\/strong><\/h2>\n\n\n\n
<\/figure>\n\n\n\n
<\/div>\n\n\n\nGoogle \u5e83\u544a\u306e\u63b2\u8f09\u5834\u6240\u53d6\u308a\u3068\u30aa\u30fc\u30af\u30b7\u30e7\u30f3<\/strong><\/span><\/h2>\n\n\n\n
<\/figure>\n\n\n\n