{"id":4991,"date":"2020-03-10T10:00:52","date_gmt":"2020-03-10T10:00:52","guid":{"rendered":"https:\/\/v4ustaging.wpengine.com\/?p=4991"},"modified":"2020-05-20T17:07:53","modified_gmt":"2020-05-20T17:07:53","slug":"digital-ad-market-size","status":"publish","type":"post","link":"https:\/\/voice4u.io\/ja\/2020\/03\/10\/digital-ad-market-size\/","title":{"rendered":"(3)\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u5e02\u5834\u306e\u62e1\u5927\u3068\u6f6e\u6d41\u306b\u3064\u3044\u3066"},"content":{"rendered":"\n<p>\u3010\u9023\u8f09\u7b2c3\u56de\u3011<\/p>\n\n\n\n<p>\u30c6\u30ec\u30d3\u3084\u65b0\u805e\u3001\u96d1\u8a8c\u3068\u3044\u3063\u305f\u30de\u30b9\u30e1\u30c7\u30a3\u30a2\u304c\u4e3b\u6d41\u3060\u3063\u305f\u662d\u548c\u3001\u5e73\u6210\u521d\u671f\u304b\u3089\u5e83\u544a\u5e02\u5834\u306f\u5927\u304d\u304f\u69d8\u5909\u308f\u308a\u3057\u30012018 \u5e74\u306b\u306f\u65e5\u672c\u56fd\u5185\u306b\u304a\u3051\u308b\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u8cbb\u304c\u30c6\u30ec\u30d3\u5e83\u544a\u8cbb\u3092\u4e0a\u56de\u3063\u305f\u3068\u3055\u308c\u3066\u3044\u307e\u3059\uff08\u300c\u65e5\u672c\u306e\u5e83\u544a\u8cbb\u300d\u96fb\u901a\u8abf\u67fb\uff09\u3002\u30b9\u30de\u30db\u3092\u6301\u3064\u65e5\u672c\u4eba\u304c 8 \u5272\u3092\u8d85\u3048\u305f\u73fe\u4ee3\u3001\u30e1\u30c7\u30a3\u30a2\u306e\u5897\u52a0\u3068\u5171\u306b\u5e83\u544a\u306e\u7a2e\u985e\u3082\u5897\u3048\u7d9a\u3051\u3066\u3044\u307e\u3059\u3002\u3044\u304b\u306b\u5c4a\u3051\u305f\u3044\u60c5\u5831\u3092\u52b9\u679c\u7684\u306b\u767a\u4fe1\u3059\u308b\u304b\u3001\u307e\u305a\u306f\u5e83\u544a\u5e02\u5834\u306e\u5909\u5316\u3068\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u5e02\u5834\u306e\u4eca\u3092\u77e5\u308b\u3053\u3068\u304c\u8ce2\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u7b2c\u4e00\u6b69\u3067\u3059\u3002<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u5e83\u544a\u696d\u754c\u306e\u5909\u5316<\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-left is-style-default\"><span style=\"font-weight: 400;\">\u5e83\u544a\u696d\u754c\u306f 2016 \u5e74\u306b\u5165\u308b\u3068\u5927\u304d\u306a\u8ee2\u63db\u671f\u3092\u8fce\u3048\u307e\u3059\u3002\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u304c TV \u5e83\u544a\u306e\u898f\u6a21\u3092\u4e0a\u56de\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u4e0b\u8a18\u306e\u56f3\u306f\u30a2\u30e1\u30ea\u30ab\u3067\u306e\u5404\u5e83\u544a\u5a92\u4f53\u306e\u6bd4\u8f03\u306b\u306a\u308a\u307e\u3059\u3002\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306e\u5e83\u544a\u8cbb\u7528\u306f 2000 \u5e74\u304b\u3089\u53f3\u80a9\u4e0a\u304c\u308a\u306b\u4e0a\u6607\u3057\u7d9a\u3051\u3001 2018 \u5e74\u306b\u306f\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u3068 TV \u5e83\u544a\u306e\u5e83\u544a\u8cbb\u7528\u306e\u5dee\u306f\u7d04 4\u301c5 \u5146\u5186\u306b\u307e\u3067\u62e1\u5927\u3057\u3066\u3044\u307e\u3059\u3002\uff08\u5e83\u544a\u7d71\u8a08\u4f1a\u793e Zenith \u306e\u4e88\u60f3\u306b\u3088\u308b\u3068\uff09\u3053\u308c\u306f\u3001\u4e16\u754c\u4e2d\u306e\u5e83\u544a\u306e 40 \uff05\u304c\u30aa\u30f3\u30e9\u30a4\u30f3\u5e83\u544a\u3067\u3042\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u30c7\u30b8\u30bf\u30eb\u304c\u4e3b\u5a92\u4f53\u306e\u6642\u4ee3\u306b\u306a\u308a\u3001\u30e2\u30d0\u30a4\u30eb\u3092\u7b2c\u4e00\u306b\u3057\u305f\u5ba3\u4f1d\u3084\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6 ( \u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3084\u5e83\u544a\u753b\u50cf\u306a\u3069) \u3092\u8003\u3048\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/v4ustaging.wpengine.com\/wp-content\/uploads\/2019\/12\/\u30d6\u30ed\u30b0\u7528\u30b0\u30e9\u30d5\uff11.png\" alt=\"\"\/><figcaption>source: <a href=\"https:\/\/www.recode.net\/2018\/3\/26\/17163852\/online-internet-advertisers-outspend-tv-ads-advertisers-social-video-mobile-40-billion-2018\">https:\/\/www.recode.net\/2018\/3\/26\/17163852\/online-internet-advertisers-outspend-tv-ads-advertisers-social-video-mobile-40-billion-2018<\/a><\/figcaption><\/figure>\n\n\n\n<div style=\"color:#ddd\" class=\"wp-block-atomic-blocks-ab-spacer ab-block-spacer ab-divider-solid ab-divider-size-1\"><hr style=\"height:30px\"\/><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u6025\u6210\u9577<\/strong><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Facebook \u3084 YouTube \u306a\u3069\u306e\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3084\u52d5\u753b\u5e83\u544a\u306b\u3088\u308a\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u306f\u6025\u6210\u9577\u3057\u307e\u3057\u305f\u3002\u4e16\u754c\u7684\u306b\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u5e83\u544a\u8cbb\u7528\u304c\u7d04 21 %\u30015.8 \u5146\u5186\u307e\u3067\u4e0a\u6607\u3057\u3001\u52d5\u753b\u5e83\u544a\u306f\u7d04 19 %\u300132 \u5146\u5186\u307e\u3067\u4e0a\u6607\u3057\u3066\u3044\u307e\u3059\u3002\u4e0b\u56f3\u306e\u3088\u3046\u306b\u3001\u30a2\u30e1\u30ea\u30ab\u3067\u306f Google \u3068 Facebook \u306b\u3088\u308b 2 \u793e\u5be1\u5360\u72b6\u614b\u304c\u5e83\u304c\u3063\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/v4ustaging.wpengine.com\/wp-content\/uploads\/2019\/12\/\u30d6\u30ed\u30b0\u7528\u30b0\u30e9\u30d52.png\" alt=\"\"\/><figcaption>source: <a href=\"https:\/\/www.emarketer.com\/Article\/Google-Facebook-Tighten-Grip-on-US-Digital-Ad-Market\/1016494\">https:\/\/www.emarketer.com\/Article\/Google-Facebook-Tighten-Grip-on-US-Digital-Ad-Market\/1016494<\/a><\/figcaption><\/figure>\n\n\n\n<div style=\"color:#ddd\" class=\"wp-block-atomic-blocks-ab-spacer ab-block-spacer ab-divider-solid ab-divider-size-1\"><hr style=\"height:30px\"\/><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u65e5\u672c\u306e\u5e83\u544a\u696d\u754c<\/strong><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u4e00\u65b9\u65e5\u672c\u3067\u306f\u30012018 \u5e74\u5ea6\u306e\u76f8\u5bfe\u5225\u5e83\u544a\u8cbb\u3092\u898b\u3066\u307f\u308b\u3068\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u5e83\u544a\u8cbb\uff08\u5c4b\u5916\u306e\u770b\u677f\u3084\u30d5\u30ea\u30fc\u30da\u30fc\u30d1\u30fc\u306a\u3069\uff09\u304c 3 \u5272\u3092\u5360\u3081\u3066\u3044\u307e\u3059\u304c\u3001\u524d\u5e74\u6bd4\u3067\u5897\u3048\u3066\u3044\u308b\u306e\u306f\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u8cbb\u306e\u307f\u3067\u3059\u30022018 \u5e74\u5ea6\u306e\u6642\u70b9\u3067\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u8cbb\u306f\u7d04 27 %\u306e\u5e83\u544a\u8cbb\u3092\u5360\u3081\u3066\u304a\u308a\u3001\u4eca\u5f8c\u3082\u5897\u3048\u3066\u3044\u304f\u3053\u3068\u304c\u4e88\u60f3\u3055\u308c\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/v4ustaging.wpengine.com\/wp-content\/uploads\/2019\/12\/\u30d6\u30ed\u30b0\u7528\u30b0\u30e9\u30d53.png\" alt=\"\"\/><figcaption>source: <a href=\"http:\/\/www.dentsu.co.jp\/news\/sp\/release\/2019\/0228-009767.html\">http:\/\/www.dentsu.co.jp\/news\/sp\/release\/2019\/0228-009767.html<\/a> <\/figcaption><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">\u307e\u305f\u3001\u65e5\u672c\u306f\u30a2\u30e1\u30ea\u30ab\u3068\u7570\u306a\u308a\u3001Google \u3068 Facebook \u306b\u3088\u308b 2 \u793e\u5be1\u5360\u72b6\u614b\u3067\u306f\u306a\u304f\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u30b7\u30a7\u30a2\u306e 20 ~30 %\u306f Yahoo! \u304c\u5360\u3081\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u65e5\u672c\u3067\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u3092\u51fa\u7a3f\u3059\u308b\u5834\u5408\u306f\u3001Yahoo! \u5e83\u544a\u3082\u8003\u616e\u3059\u308b\u306e\u3082\u3088\u3044\u3067\u3057\u3087\u3046\u3002<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/v4ustaging.wpengine.com\/wp-content\/uploads\/2019\/12\/%E3%83%96%E3%83%AD%E3%82%B0%E7%94%A8%E3%82%B0%E3%83%A9%E3%83%954.png\" alt=\"\"\/><figcaption>source: <a href=\"http:\/\/gs.statcounter.com\/search-engine-market-share\/all\/japan\">http:\/\/gs.statcounter.com\/search-engine-market-share\/all\/japan<\/a>&nbsp;<\/figcaption><\/figure>\n\n\n\n<div style=\"color:#ddd\" class=\"wp-block-atomic-blocks-ab-spacer ab-block-spacer ab-divider-solid ab-divider-size-1\"><hr style=\"height:30px\"\/><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>YouTube \u5e83\u544a\u306e\u53f0\u982d<\/strong><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u524d\u8ff0\u3057\u305f\u3088\u3046\u306b\u3001\u73fe\u5728\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u304c\u5168\u4e16\u754c\u7684\u306b\u5e83\u544a\u696d\u754c\u5168\u4f53\u3092\u3051\u3093\u5f15\u3057\u3066\u3044\u307e\u3059\u304c\u3001\u7279\u306b<\/span><span style=\"font-weight: 400;\">\u8fd1\u5e74\u3001YouTube \u5e83\u544a\u304c\u53f0\u982d\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u7406\u7531\u304c\u4ee5\u4e0b\u306b\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<ol class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">&nbsp;\u56fd\u5883\u3092\u8d85\u3048\u3066\u30ea\u30fc\u30c1\u53ef\u80fd\u3001\u307e\u305f\u4e16\u4ee3\u3084\u5730\u57df\u306a\u3069\u3067\u30bf\u30fc\u30b2\u30c3\u30c8\u9078\u629e\u304c\u53ef\u80fd<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u5229\u7528\u8005\u6570\u3001\u8996\u8074\u6642\u9593\u3068\u3082\u306b\u4e0a\u6607 (\u8996\u8074\u6642\u9593\u306f 1 \u65e5\u5ef6\u3079 10 \u5104\u6642\u9593)<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u540c\u6642\u306b\u8907\u6570\u306e\u5e83\u544a\u8868\u793a\u304c\u53ef\u80fd<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306b\u6d88\u8cbb\u30b3\u30b9\u30c8\u3092\u8ffd\u8de1\u3067\u304d\u3001\u30c8\u30fc\u30bf\u30eb\u30b3\u30b9\u30c8\u3082\u5bb9\u6613\u306b\u8abf\u6574\u53ef\u80fd<\/span><\/li><li 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